Looking at the negative marketing of the website from the huge recruitment of Zhuo Zhuo Network

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Like a night's rain, an unknown and very mysterious site: Zhuo Zhuo Network recruitment ads appear in many recruitment sites and it-related sites, even Chinaz, although the self-styled portal, still at the grassroots level webmaster forums also show that its 200,000 pay attracted many it people's attention, Rich conditions, another lot of people flock to!

And in the last few days, I unfortunately in the domestic well-known web site editing community Bianews saw the job of Zhuo Zhuo net this negative report, the article analysis said Ambassa nets this time just to hire the pretence to defraud Web site traffic, plagiarism planning program! The reporter disguised as a candidate to interview, And interviewed about other candidates, detailed analysis of the recruitment event scam!

As for the authenticity of the incident we do not discuss, if interested friends can also send a resume to try, here only to say the Zhuo net this event achieved effect.

First look at the site, just a very common SNS class site, friends, groups, albums, aggregates, ordinary can not be ordinary. It's just that the homepage looks a little more beautiful, but a bit of art skills can make such a page, and its number in Baidu and Google is not even compared to most of the personal webmaster, but this recruitment door incident, the most direct reflection is the rapid increase in traffic, its Alexa value has been to the 10W edge, On the other hand, its popularity also in a larger range of rapid improvement, along with its advertising in many sites and in the delivery of candidates, more and more people remember the name Zhuo Zhuo Net.

Well, that's exactly what a new website needs, traffic! Traffic is identity, traffic is money. And this kind of SNS site has its own viral transmission characteristics, as long as a good start work, behind the development is very easy. What is the PR value, the flow up to have the right to speak, with the right to negotiate. Whatever the negative impact, with the flow of money, everything can be solved through the network PR.

That's what the headline says: Negative marketing.

Write this, I think of the previous period of hot fry a news: Web Game "blood three" suspected sex promotion was forced to stop, and then reopened the news! I believe many people have seen this report, and "blood three" after the reopening of this event caught a big fuss, If you often see the movie on the Thunder friend must have noticed: "Blood three" this time the advertising word is "the most controversial" Web game! In addition to the overwhelming media reports also let "blood three" of the flow of money to vomit.

This, too, is negative marketing.

Throughout the major websites, there will often be some negative reports, what pornographic door, what sister Furong, what accord women and so on. And the negative news is the most attractive news, such as the spread of these reports everywhere, the site to make a statement, to add, to a certain event to make a statement finished. Onlookers think cathartic, in fact, the site has been secretly a few money secretly happy behind.

To do negative marketing, we must choose the right entry point, do a good job in the preparatory work, so that in the latter can quickly evacuate the negative impact of the region, into the formal development track. Moreover Zhuo Zhuo NET, before this incident, must first completes the website the user experience preparation, guaranteed that others can be attracted after coming and stay, even if not for the recruitment and stay. Find the entry point to a fry, wait for someone to stay and continue to observe, you succeed. Another personal webmaster if you want to do, do not involve pornography, vulgar, you do not have the "blood Three Kingdoms" of the financial resources and channels, he did not create the miracle of the resurrection. In addition to my personal opinion: Do not involve the credibility of the site, although the current network research marvellous, but the risk is too big, do not well is a dead end.

Analysis is not very in-depth, limited level, but also please do not laugh!

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