(Compiler/Sky White) Recently, turbine company revealed that its large multiplayer online games, "Lord of the Rings" since the change to free mode, the full increase of three times times the income. The news was Turbine's communications director Adam Mersky in an interview with foreign game media tentonhammer. In addition to the Lord of the Rings, he claims that "Dungeons and Dragons" has grown 5 times-fold since 2009, when it changed to free mode. Also in an interview with Tentonhammer, Turbine's producer, Kate Paiz, said the free game model greatly improved the number of games registered and active. "We were surprised that the players were so flocking to the free model," Kate said. "The massive influx of players has made the whole game world glow." Such a situation can reflect the status quo of the entertainment industry, let the players choose their own play. People are happy to have autonomy. "In 2007, The Lord of the Rings" just sold the time game CD-ROM will be 50 dollars, in addition to 15 dollars a month card money. After a massive loss of the operator's decision to switch to free mode last September, only one months later, "Lord of the Rings" earnings doubled, and the growth momentum continues. Now, "Lord of the Rings ol" players can buy unlimited monthly VIP King package, or according to their own needs to buy some extension tasks and props.