Love cooking: How to write a website program in line with search engine standards

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Recently to help a customer select a Web site program, found that many programs or not in line with search engine (SEO) standards, that as a programmer, how do we write procedures more conducive to search and ranking it, today combined with two years SEO experience to say how to write in line with the search engine (SEO) standard procedures.

1, website title: Each article, column, topic, home page, you can customize (<title> title) (Meta name= "keywords", meta name= "description")

2, site column, article URL (url can be customized) and URL normalization article URL examples

What is URL customization, such as "stock term" This article, our web site is http://www.gupiao10.cn/gupiaoshuyu.html, the *.html settings can be defined by themselves, is the URL customization, of course, we can also set into http:// Domain name/gu-piao-shu-yu.html, two kinds of URLs that effect is good, depends on the search you to do optimization.

Example of the column URL

For example: The column is "stock base" that I hope the URL is http://domain name/gupiaojichu/, why should this write the path? In many SEO books are introduced, the URL contains keywords to the ranking of the site to help. Of course the URL does not have to be defined like this, but there is a principle URL shorter the better, too long URL is not conducive to inclusion.

3, column, article page requirements: Have the latest articles, related articles, recommended products

This feature for the increase in the link is very useful, on the one hand, an article in a number of pages of hot recommendations, or related articles appear, can effectively improve the visibility of the page, for search engine spiders provide a number of entrances, is conducive to inclusion; it's a pity Some blog or the portal site related articles or hot recommendations such as the use of JS calls, making some search engine spiders crawl difficulties, did not play its due role in the form of a fictitious.

4, the use of div layout, HTML to meet the standards of the consortium.

5, JS and style text files, and Web file separate, this can reduce the volume of web pages, while enabling search crawling and included.

6, the site should contain a sitemaps.org standard or other search engine recognition standards of the site map.

At present, Google, Yahoo, ask and other search engines support a variety of format site map, the use of search engine recognition format site map, will help search engine more effectively crawl your site so as to improve your performance in the search engine. A Sitemap is an XML file that enumerates the addresses of all the pages in your site that need to be submitted to the search engine, as well as their importance, update cycle. You can get a detailed sitemap protocol to www.sitemaps.org or use the Sitemap Online build tool to help you build a sitemap for your site.

7, the website provides the RSS function.

8, the website supports the automatic anchor text, strengthens the website internal link.

Some of the keywords that appear on the page are expressed in the form of "fixed key words with fixed links". At present, the major portals have to use, on the one hand, the promotion of the chain, and also improved the user experience (if the user saw the word, and is just a professional unfamiliar word, this time the word is just a link to explain to users, Convenient for users), often read blog friends will also find in some blogs also often use this trick.

This can be a system to define a table, record keywords and URLs, in the published article to check this table, automatically put the record "keyword" anchor text, the same word anchor text can be. My ideal anchor text feature is when I publish an article, to remind myself to select the key words to anchor text.

Anchor text, the English name is "anchor text," It sounds difficult to understand, in fact, anchor text is linked text. For example, on the personal website of CCTV (www.cctv.com) as a link to news channels, visitors by clicking on the "News channel" on the site can enter the http://www.cctv.com site, then "news channel" is the anchor text of the homepage of CCTV website.

9. Web sites support pseudo static functionality or generate HTML files.

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