Low-key protection room: The new trend of big developers

October 27, Shenzhen Futian District West Hongli Road No. 8007, land property trading Tower 3 floor Trading Hall, Vanke, Gold land, three real estate business representatives gathered here, from time to time at home.　　They will bid for the "lowest bidder" for a Baoan District plot-the a116-0335 block on Xixiang Street in the north. The auction starts from 3 o'clock in the afternoon and the bidding time is 20 minutes. But by 3 o'clock in the afternoon, there were more than 40 people sitting in the auction halls of up to 400 people, half of whom were media reporters.　　Until 3:17 P.M., three companies still do not have a quote, the atmosphere depressed. Under the constant urging of the auctioneer, 3:17 ~18 minutes, Jindi, Vanke, excellent and dramatic successively cast a quotation.　　Finally, the gold price for 7680 yuan/square meters, Vanke quotes for 7500 yuan/square meters, excellent group price 7380 yuan/square meters. The lowest bidder bid, the outstanding group won. This is also the country's first "fixed land price, auction price" mode of the transfer of the protection of the housing land. means that in the future the average selling price of the dual-limit housing project will not exceed 7380 yuan/sq m.　　The average price of the new house, which is 15,000 yuan/sqm, is more than half that of the surrounding area. Li Xiaoping Frankly, the price is the cost price, basically unprofitable, mainly in order to assume social responsibility, support the government housing construction.　　He said that in the fierce competition in the market, any enterprise should learn how to balance the relationship between corporate profits and corporate social responsibility, Excellence Group does not use this antagonistic two-point approach to corporate social responsibility. Unprofitable bid In fact, a staff member at the Shenzhen's trade Center said to the media: "We were so nervous that we were relieved at the end." "The concerns of the Land Bureau's trading centre are justified.　　This land is not a simple transfer of the territory, but carries a lot of exploration mission. On the one hand, the Shenzhen government hopes this way to curb the fierce rise in property prices in recent years, on the other hand, also try to solve the new road of human security and housing.　　Once the film is streaming, the situation is undoubtedly very embarrassing. Chelimin, Vice President of Excellence Group, participated in the whole auction process. "See Vanke's offer, good risk ah." He said that this is the second time the group has been involved in the auction of Shenzhen's security room.　　The first time is Shenzhen bright new district overall demolition, Tongjian upstairs housing projects, not photographed, was the investment land to get. Excellence in high-end business and residential development as a strong strength, development margins far higher than peers. Shenzhen, a local listed developers pointed out that the price of excellence, "if it is our company to do, a penny is not earned, not as good as deposit banks." per square metre of land price of more than 2000 yuan, the cost of Jian ' an more than 4,000 yuan, plus the cost of capital, not zoned. Chelimin admits that the company also made a sensitive analysis of possible future price increases resulting in losses. He revealed that the project construction cycle of 2.5, the total input is expected to 400 million yuan. According to Shenzhen Land Bureau announcement, the total construction area of the project is 64820 square meters, of which the residential area of 58200 square meters, commercial area of 4000 square meters. The residential part of the sales income of about 429 million yuan.　　Although the commercial part is superior to the independent price, but the area is limited, the profit space is limited. Li Xiaoping said: "As a strong sense of social responsibility of enterprises, the Group of excellence in the gradual development and expansion of the same time, do not forget to repay the community, and actively participate in the government's housing construction." "Although some of the ingredients of the cliché, but Li Xiaoping frankly this is true."　　He disclosed that, when learned Shenzhen a116-0335 the land of "fixed land price, competing prices" after the tender, immediately organized the strongest human participation in the bid. In essence, this pilot is still a price-limit commercial housing model. As early as 2006, the State Council first proposed that "the supply of land in the limited-type, housing prices on the basis of competitive land price, auction price, the way to determine the development of construction units." Soon after, Guangzhou launched the country's first price-limiting housing community-Paulisi Bay. But later, Paulisi Bay due to quality problems, was once rejected by the owners, and into rights disputes.　　2008, although the model of limit room in the country to promote, but in Beijing, Tianjin, Guangzhou and other place, the government to sell a number of land-price rooms were streaming. The new trend of large developers but participation in the housing construction will obviously become a trend, developers in the profit margins at the same time more is the harvest of corporate social responsibility rating. About the Fuli Golden Sand Protection housing project is applying for revision planning news recently spread, which means that Guangzhou's first construction by developers of the housing project will soon be launched.　　And merchants Real estate, Poly, Vanke, gold, green and other large housing enterprises have already entered the field of security housing. Vanke also designed and built a public rental for Beijing, in Nanjing, it is possible to build a large scale of policy housing. November 2, Wang Dan said to local officials in Xiamen, Vanke will assume the corporate social responsibility, willing to help them to calm prices.　　The idea of stabilizing prices has become a curse for officials in China's main economic cities.　　Li Xiaoping said that the excellent group is currently in Qingdao, Changsha, Wuhan and other preparations to participate in a number of security housing projects. But the group is unusually low-key in this respect, and many of the moves by outsiders about the group of excellence are even unknown. The reason, Li Xiaoping said, the enterprise practice of social responsibility is not to win fame and fortune gimmick, but a conscious behavior, do not need a big story.　　In fact, the group's actions in the area of housing are already leading local developers and doing well.　　Excellent group of its subsidiaries Shenzhen Peng Architectural design company, from 2007 onwards into the standardization of residential products research, August 8, 2009 in Beijing, a number of experts in the formal publication of the testimony of the "housing products standardized Products Gallery", while further focus on the study of affordable housing. 2010, the excellent group, the Shenzhen Association Peng Architectural Design Company and the Meng Jianmin Institute of Architecture to the national Copyright Administration on the "government-subsidized housing standardized product gallery," The architectural research results of the application for a patent,The patent number is 2010-l-029548. Excellent group in the housing of the deep deep research, the results can be applied to the Xixiang double room construction, and further through the optimization of process management, effectively reduce costs and provide quality housing products.