"Low lead" with the Wang Market Seagull bathroom North America order increase

For the outward-looking Enterprise Seagull Sanitary ware (002084), "Next year North America market will continue to warmer" is undoubtedly a good news.　　In the near future, the North American market has seen signs of getting warmer from the list of downstream customers, especially the increase in the purchasing share of low lead taps. As the largest high-end faucet and other sanitary hardware products manufacturer, Seagull bathroom main products include faucet 0 components, zinc alloy products, valves and bathroom accessories. Mainly sold to Europe and the United States market, income accounted for more than 80%.　　Therefore, the prosperity of the European and American markets will directly determine the performance of seagull bathroom. It is understood that the North American faucet market can be divided into retail market and wholesale market, on the one hand to meet the needs of residents to change faucets, on the other hand, the real estate developers in the construction of new housing decoration. In terms of proportion, the size of the two markets accounts for 50%. From the U.S. new housing and housing monthly sales figures, the real estate industry, the boom is not ideal, but from the sea gull bathroom downstream customers to look at the situation, but showed signs of warmer.　　It is reported that the U.S. market faucet trends will change every 3-5 years, which to a certain extent, pulling the tap retail market growth. European and American countries increasingly pay attention to the proportion of lead in faucet products, and through legislation to promote the development of low lead products. The AB1953 Act of California requires that, since 2010, the average lead content of piped and pipe fittings of water from public drinking water facilities or for the public is not more than 0.25%.　　The new standards are likely to lead to a massive facelift in the North American market. Seagull Sanitary said, the company's products are catering to the faucet products low lead requirements. The company has obtained the United States IAPMO Laboratory authorized AB1953 and EPA energy-saving certification Test Capability Accreditation Certificate. March 2009, Seagull sanitary Faucet has begun to mass production.　　Although the company's low lead faucet shipments less, but by virtue of the advantages in this area, the company has been from the customer to obtain a greater proportion of the purchase share. Everbright Securities researcher Lijie said: "This trend for the seagull bathroom faucet business growth brings a good opportunity." "At the same time, Seagull sanitary program gradually improve the whole set of faucets export, change the current provision of 0 components." "The proportion of the whole group of taps increased, it is bound to enhance the company's overall gross margin business." "Ceramic sanitary ware Business is one of the key development projects of the future plan of Seagull sanitary Ware, the company in Zhuhai 600,000 sets of sanitary porcelain production lines will be completed at the end of the year, using existing customer relations will be more easily cut into the ceramic bathroom market." Lijie that, with the production line, Seagull sanitary ware Ceramic Sanitary ware business will be multiplied in the next two years.　　At present, the global market size of 15 billion U.S. dollars, than the tap market 11 billion dollars larger, the company is expected to rely on the ceramic bathroom business to rebuild a seagull. In addition, the Seagull Sanitary plan at the end of 2011 to move the valve business as a whole to the production base in Zhuhai, the use of raising production can make the business bigger. Because the bathroom of seagull sanitary ware IndustryBusiness can not develop its own brand, temperature control valve export is also OEM, so the company plans 2011 to use its own brand "Edison" to expand the domestic temperature control and warm market.