Lu: How to analyze competitor data

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I remember in the previous one of the new station SEO work should be carried out in the said, to talk to you about how to analyze the top of the competitor's reasons, we only find the data, then we can do "knowing each other, victorious", a good seoer must be a qualified data analyst, We have to do the analysis of the data, and then follow the plan to execute, so as to surpass our competitors! Now Wuhan SEO based on their own experience to discuss how to analyze competitors, we need to analyze the industry's natural ranking of the top three site data ( The first three do not contain Baidu's own products and internal pages, because the site 80% of the data is ranked top three sites occupy! So where do we start?

A domain name

I am talking about the domain name, is the domain name to build the station time, the domain name has no PR value (PR can reflect the existence of the site time), the domain name convenient memory not? I personally think a good memory domain name advantage is quite large, a good remember domain name is able to deepen the user's memories, This allows users to directly search our website domain name to enter the site. Of course, these data are not changed, we have to have a general understanding of our competitors.

200-degree snapshots

We can look at their site Baidu snapshot date, this is to reflect the frequency of the site update and the weight of the site. Site Baidu Snapshots updated every day site is to be able to explain the site is very friendly to spiders, Baidu snapshots updated every day friends can refer to my article: to build a snapshot of Baidu daily update six major channels.

The collection of three websites

We can check the site content of these sites included, see what is included in the pages, and then get his collection rate. This is to determine the weight of his site in a position.

The structure of the four websites

We want to analyze the top of the site's site structure is not in line with SEO optimization, the site has no flash, a large number of JS code calls, the site is not a table structure, and so on, these are not very friendly search engines, then we can from this detail over this opponent, we use simple code, Now Div is very friendly to search engines, there are reasonable use of H1.H2.strong and other tags, we want to put the selected keywords layout on the Site page, the site's meta tags these are we need to take into account.

Content quality of four websites

We can look at the top of the site to update the frequency of the article and the quality of the article, the article is not original? Is it related to the subject of the website? Is there a reasonable insertion chain in the article? These are we do SEO optimization needs attention, a website content is very important, this is to retain our users the most fundamental guarantee.

Five links quality

We can look at these competitors link quality of friendship, we do link in the time, we can through analysis, and competitive quality of friendship links to do exchange, of course, you have to do your own site first, otherwise you will not be willing to change. So that we can overcome our competitors in this respect.

Analysis of the external connection of six websites

And that's what we're going to do to analyze these competitors ' sources, also mentioned before, outside the chain is not to say that the more the better, the most important is the relevance, but also to stabilize, we have to do is to find the other side of the chain of the place, we also go to hair, they did not send to, we have to send, So we can surpass these competitors in the chain. As for the acquisition of the outside chain, you can refer to this article: 10 ways to get your way out of the chain.

As for how to analyze competitors, I share here today, in short, according to their own strength, and then identify the competitor's data, formulate a complete optimization scheme out, and then is the executive power, do SEO optimization is the most important implementation, I believe that after doing so, you will certainly be able to overcome competitors. about how to analyze the competitor's method, oneself say also insufficiently perfect, welcome a friend to express own opinion, everybody exchanges study together.

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