Lu spread: How should network news marketing get out of the so-called extreme

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The current situation of network news marketing

Network News Marketing as an effective means of promotion, gradually from the altar to the civilian population, is no longer so high, distant and inaccessible. At the same time the drawbacks also came into being: market chaos, cohabitation. These 8 words are enough to represent today's online news marketing market. The price is mixed, even there is malicious competition; malicious competition led to a price-performance ratio of speeding down, so that enterprises lose their confidence; the operator and the enterprise subjective generally believe that the network news marketing is simply the release of the press release, the author just positioning himself in the level of the paper, the enterprise is just the operator in the press machine. This makes the enterprise and operators are at the same time into a misunderstanding, to go into an extreme.

The misunderstanding of Internet news Marketing

The author in exchanges with many customers to negotiate, but also encountered similar problems, a simple list of one or two. Some enterprises to you as a press machine, blindly and you haggle, to tell the truth, the bargain is very normal, but at least there is a yardstick, others are cut from the neck, the most incompetent is from the waist chop, some customers are directly from the neck chop, so you can not stop. In fact, think deeply, this is not a mistake of the enterprise, is the network news marketing practitioners themselves to cultivate a vicious market, the price war instead of cost-effective, but also in disguise to the enterprise spread a concept: I am cheap, my cow, I can do anything! The infinite exaggeration, lets the enterprise in disguise thinks sends the information manuscript is the so-called news marketing. There are some enterprises holding the mentality of trying, only to invest very little to do a news on the short run. I can tell them with certainty: this is not called news marketing, so little is not what effect! News Marketing is a systematic project, like Yili, Mengniu and other large enterprises, they continue to invest every day, can slowly cultivate the evergreen tree of corporate brand. If the enterprise simply thought to do a news communication can bring how much traffic, how much sales. Then I can tell you for sure: you are wrong, wrong is very thorough, your starting point motive is already wrong. The real purpose of news marketing is to create a positive image for the enterprise, creating a reputation, is a long-term process of brand establishment.

How to get out of the misunderstanding in Network news marketing

It can be said that, if the network news marketing does not come out of all kinds of misunderstanding and extreme, then it can only survive, only forever as a "labor", dedication to their so-called press machine spirit.

I think: first of all, the author first set a good bit, you are not the press machine, you sell is not the price of the product, you sell the concept of cost-effective, and then to explore the needs of customers behind, give advice and advice, because the enterprise has now recognized the importance of network news marketing, but suffer from their own start, Do not know how to operate as well, the operator should stand in the position of the expert, assist the enterprise; Finally, the enterprise should also profoundly change their subjective consciousness, simple press is not the so-called network news marketing, the real network news marketing It is a plan, a system of the establishment of brand and reputation of the promotion means.

Believe that as long as the combination of good, network news marketing market can the cloudy atmosphere expelled, fresh air flow in. This article originates from: www.delooo.com