Lutong: Sub-letter Athena marketing Data Engine products what is

December 12, the world's first large-scale conference to explore the industry Internet, 2014 CVW. The industry Internet conference was held in Beijing and was synchronized through the big screen of New York Times Square. The conference was made by the Asia Letter Group, the cloud base and the Chuang-Zhuang economic and Technological Development zone jointly hosted more than 5,000 global it and traditional industry leaders and elites who are concerned about the development of Internet and traditional industries, and explored the evolution of "Internet access to traditional industries", "traditional industry internet" and the technological model and business innovation of industrial Internet.

In the afternoon Telecom @ Internet forum, Asia letter officially released the Athena marketing data engine products. Lutong, director of the Business Operations Consulting Division, described the product in detail.

Feng Gang:

Good afternoon, ladies and gentlemen, mobile Internet, industrial Internet need to rely on marketing to achieve value, a huge amount of marketing strategy to accurately match to achieve the best input and output, today I share our product experience.

Operators rely on the industrial Internet challenges, through years of practice, accumulated rich experience in data marketing, we review the development of data marketing ideas. In the beginning of 2012, based on internet thinking to try large data marketing, has made great progress. Let's take a look at the characteristics of Big data marketing, first, personalized, from the original simple mass conversion to the product contact accurate matching, from one-way communication to the interaction of the transfer of communication, from the pure text to the secondary text to interactive text, scene, customer experience, customer life form panoramic portrait, no interference spread, intelligent , intelligent marketing matching, a huge deployment of marketing consulting strategy. But we also see that from data insights to customer experience interaction needs to establish a unified channel of marketing management platform, to achieve flow through, intelligent doubling. We realize the efficient connection with the existing related systems, the first is the standardization of marketing systems, followed by different marketing standards such as mass, easy to repeat the call, and finally in the process of building the establishment, to achieve customer contact control, channel Synergy.

Athena Wisdom Marketing System, the internal strategy has now encapsulated the flow of operation, the stock operation of nearly 200 marketing products, support mass and diverse marketing model. Athena Marketing System after the online marketing effect has significantly improved, rapid contact channels, intelligent employment matching, cultivate the user's consumption habits, from the efficiency of marketing, through the integration of capacity, configuration efficiency to upgrade real-time on-line, using time machine, convenient and timely process adjustment and control.

For the market, its value is that the data engine greatly improves the productivity of the business unit, the intelligent multi-wave marketing makes the marketing cost investment more accurate, makes the management simpler and quicker; the value of the IT department is to establish a standardized tool for business and system functions, reducing repetitive development and rational layout of the system, Through the process through the system to make the value of more visible.

Operators from communications to information to the evolution of services, in the amateur need to build a wide range of ecological circle, stable and intelligent data marketing engine, the future operators of data capacity open, but also requires us to advance the system capacity of the reserve, we believe that Athena data Engine can provide you with valuable reference.

Sub-trust data Engine data has 200 people's service team, will the industry Internet exploration and you work together, has our detailed product introduction and our test environment, hoped everybody has the time to visit the experience, thanks everybody.

(Responsible editor: Mengyishan)