Magic Mirror-Internet thinking challenges the traditional mirror

It was an idea last May, not a momentary illusion, and now there is still thinking about it. The idea of this thing is worthless, people often laugh at not a person's idea, but his strength, so there is no need to keep it in the heart. Write down this idea and discuss it with everyone, and hope that a friend who has the ability to do it.

In the past, I have often mentioned the concept of the electric business Shopping guide, and this has also collected a lot of Web sites: "Beautiful said," Mushroom Street "," pocket shopping "," Love Picture purchase "," Happy Amoy "," Dress assistant "," Stroll "," what is worth buying "," 3.5 kg "," Shell Net "," LC style NET "," I love to collect nets, fashion consultants, fruit library. These websites are doing all right now, with reference value. Since this is a Red sea, is there any need to do it? If there is such a doubt, the friend who reads the article can not look down.

So how do you do it? In my opinion, it can be divided into the following steps roughly.

Build a Shopping Guide website

This is a starting step, which can be said to be the most difficult to do, it may not bring any benefits, but also to do a lot of things. Crawl data, build a social shopping site, attract users, the most important thing is to build their own content platform. For the last point, I am very concerned about, not to say that from other platforms to crawl content belongs to themselves, so that the construction of the personality of their own platform, and can not attract customers. One way to solve the content: it can encourage some friends who like to share to create content, it will be difficult in the beginning, but proper encouragement can still keep a batch of UGC producers. Is there no such person? Like the elder brother selfless dedication content of the person is still a lot of, haha ... This phase does not have to deliberately pursue the number of users, can reach ten thousand or twenty thousand on it, must be refined, the platform to do fine, the important thing is to build a core user (can cultivate 100 is very good), and strive to keep themselves alive, so that members of the team (only enough basic living wages and pie, And a group of people gathered together for the sake of ideals, and the misfits immediately kicked them off.

Core value

If only to do a shopping guide website is not enough, so soon will be defeated by other platforms. At this time you also consider to do the sea Amoy, is also not creative, and no competitiveness, early entrepreneurs do better than you, how do you go beyond? So what kind of functionality can be built to appeal to users? That's what we're going to do with a fitting, when users upload a picture of their own photos and clothes, the server can synthesize them into a new picture, then offer some advice (whether it fits, whether it fits her personality, etc.), and then encourage them to share the new photos with the social platform, This will spread viral marketing, and you don't have to worry about no users at this point. Some people worry that this will be the same as the "Face Meng" applications, such as a flash in the pan. But is that a problem? First, everyone has the desire to show, and secondly, not everyone can afford high-end brand, which gives them a chance to try to wear, which also satisfies the people's one mentality. Note that in the article I used more "she", this desire is more intense for them (if female friends see this article, think I said is correct, you can use a little praise way to tell me, let me know my guess is correct).

Development to this point, in the market already has the influence, then will have the investor to come to the door. Is that impossible? Do not deceive me is an ignorant teenager.

Magic Mirror

It is the wrong idea to rely on a fitting function to occupy the market, and they will soon catch up when other competitors are aware of it. The function of the fitting is to attract the attention of the public and investors, invite those potential users, enhance the value of the platform.

The next thing to do is to transplant the function of the fitting to the hardware platform, when the user standing in front of the mirror, can be a virtual fitting for her, find the most matching underwear, the value of the function of the customer and the convenience of merchants. After the product matures, they are extended to the offline entity shop, the promotion of the time to stress methods, to achieve a huge advertising effect.

At this time can be large-scale financing, using the existing hardware platform to and more business cooperation. All of this is smooth, there are a large number of merchants, you can build their own electric business platform (of course, is early prepared).

Line offline

Web sites and apps and so on, so how to enhance its competitiveness? Online shopping does not necessarily meet the needs of women, so they occasionally go shopping, then need to have the function of lbs, but they walk on the road, as long as they open the app will be able to see the attachment of the merchants (of course, those who installed our mirror of the cooperation business), and provide them with the latest advice. In this case, the store's storefront can not even be near the road, even in the small building, as long as the user is willing to go up.

When choosing lbs, individuals have some ideas: do not use the high tak, it has been Ali wholly owned by the acquisition, then Ali must be our enemy, at any time to strangle us (in fact, in the magic mirror that stage, it should be noted that the construction platform has been a challenge to Ali); Do not use the Tencent map, It has strategically invested in Jingdong, but we need to make good use of Tencent's social network; then the last only Baidu map, which is the best choice, Baidu several times do not succeed, this is its short board, it needs to supplement, so you can be good and it is ambiguous, attention, this is only ambiguous, If you want to rely on Baidu to survive, it is not far from death.

Go farther

Mirror This product should be more popular, it needs to go into the ordinary family, completely replace the existing mirror. The mirror can store the clothing in the user's closet and provide them with advice when they need it (think about how wonderful it is to stand in front of a mirror and find a good match without constantly changing clothes). A woman's closet is always missing a dress, then the magic Mirror can provide a "missing one" function, as long as the user needs, magic Mirror can provide some new models on the market to them, so that the business also has the benefit. Is the mirror, of course, can not lack of "magic mirror, Mirror, who is the most beautiful in the world?" "Function. How does this work? Did you ask me? You want to go.

At this level, the platform cannot be closed, it needs to be opened up, and other developers are encouraged to develop meaningful applications for the mirror, such as the alarm clock, the weather forecast, the exclusive radio (which is out there, and many other imaginary spaces), and so on.

Collect the data, analyze the needs of each group, and then introduce the corresponding functions, which I do not mention more. People who have ideas, there must be more thinking, there will be more idea.

It's time to wake up.

If you think this is a fantasy article, it is. If you believe that the next 3-10 years (perhaps earlier), it may soon be integrated into the ordinary family, then you will be curious, surprised?