Main chip performance flaw MediaTek encounters "serial Robbery"

The house is leaking overnight.　　MediaTek Corp. (hereinafter referred to as "MediaTek"), which continues to slide in the market share of mobile phone chips in mainland China, is again facing the test of product quality problems.　　On April 8, MediaTek rarely disclosed on its official microblog that its main chip product, MT6252, had a "failed to boot" performance flaw at this time, just one months after the chip was listed. A noteworthy phenomenon is that MediaTek's last major chip MT6253 also because of "patch technology" problem, its marketing has been blocked.　　And MT6252 is MT6253 's main alternative. "As a formally released product, MT6252 should have passed the test period," he said. But after the official release, there are also large-scale quality problems, which in the industry is not uncommon.　　Mr Wang, director of research at Isuppli China.　　On the day that MediaTek publicly admitted that MT6252 had a performance flaw, MediaTek posted a dismal revenue report of 7.806 billion NT revenue in March this year, down 30.4% per cent year-on-year, and a year-on-year decline of 39.2% per cent in the first quarter, which has seen a sharp decline in the two consecutive fiscal quarter. "At present, the exhibition and MStar on MediaTek's market haunt, is still expanding."　　"Many Shenzhen mobile phone industry veteran Personage thinks, this sudden" quality gate ", or make MediaTek's" The Battle of the market "worse. Faced with the "Quality Gate" for MT6252 's listing, MediaTek looked rather high. According to MediaTek's press release, MT6252 is the world's first ultra Low-cost multimedia mobile phone chip solution that does not require "static random access Memory".　　Compared with the traditional solution, MT6252 not only reduces the required components of the cloth board, but also reduces the size of the cloth board by 20%. "Compared to mt6253,mt6252 will save about one dollar in cost."　　"A customer from MediaTek, a Shenzhen, has analyzed this reporter's analysis, and MediaTek expects to stop the erosion of the market by the exhibition and MStar at lower cost prices." "MediaTek's early products are generally the trend to lead low-end communications chips, which are now more reactive.　　"A review of MediaTek's Shenzhen clients, MediaTek hopes to effectively maintain market share through the introduction of MT6252," he said. In early March this year, MT6252 began to supply several of MediaTek's core customers.　　But then soon, there was a quality defect. "In the switch machine 200 times to 500 times, often appear not normal boot phenomenon." "A Shenzhen mobile phone manufacturer, who has already started using MT6252 chips, told reporters the phenomenon is by no means an exception.　　And this reporter learned that MT6252 quality problems, and constantly have customers to MediaTek reflect the situation and negotiate. "Since the beginning of the supply are several core customers, MediaTek attaches great importance."　　Said Shenzhen mobile phone business told reporters. On April 8, MediaTek first declared on the official microblog: "MT6252 is indeed aLpha site client found that mxic Flash after a power test thousands of times may appear to not be able to boot up the phenomenon.　　"and said that the latest version of the Patch software has been released to eliminate this flash collocation problem." MediaTek further said: "Customer feedback problem has been resolved, this problem will not affect future mass production."　　"At both ends of the market under the pressure of MediaTek" quality door behind, refraction is the former "father of the cottage machine" in recent years, the market dilemma faced. With the rise of MStar and the second half of 2009, MediaTek has faced unprecedented challenges in the low-end GSM handset chip, a market that has been almost monopolized by MediaTek. (see this newspaper July 30, 2009 reported "The exhibition, MStar the price of a single MediaTek encounter" Waterloo ") from the data from isuppli, as of last year, the exhibition chip in the low-end GSM market share has more than 10%, and MStar Monthly also have nearly million shipments,　　MediaTek's market share slipped below 90%. Under the weight of the market, MediaTek's main product MT6253 began to slash prices since the second half of last year. "It's almost every two months, and it's about 0.5 dollars each."　　Shenzhen, a mobile phone program company told reporters that the price of MT6253 has been listed at the beginning of nearly 5 U.S. dollars, to the current 2.8 U.S. dollars. The sharp price cuts for the main products have squeezed MediaTek's profits. Its earnings showed that MediaTek's business net profit was 3.827 billion NT dollars in the four quarter last year, down 44.7% year-on-year, down 56%.　　Affected by the decline in performance, the former "Taiwan stock King" share price from last September, the maximum of NT $485 to lower to the current NT $347. "If the price level is maintained, MediaTek will face a decline in market share." Once the price is lowered, it will put pressure on the company's profits and share prices.　　"The price war is a dilemma for MediaTek," said Mr Wang, director of research at Isuppli China. In fact, according to our correspondent, MediaTek's price reduction strategy has had little effect.　　Last September, the exhibition was the first to launch a three-card three product for a multiple-carrier market such as India, effectively avoiding the impact of MediaTek's price war. The decline in MediaTek's market share is still growing.　　This reporter interviewed a number of Shenzhen mobile phone design company, Integrator estimates, the current low-end GSM chip market share, MediaTek has slipped to about 65%, the exhibition of about 25%,mstar and other brands accounted for about 10%. "MediaTek urgently needs a lower-priced product to maintain market share," he said. At the same time make up for Docado market weakness.　　"According to MediaTek's downstream customers, MediaTek's biggest competitor, the news, will soon introduce a new 6610L with a higher cost performance. "Do not rule out MT6252 is to seize the market opportunities, in software debugging has not fully mature, in advance release."　　"The above MediaTek downstream customer analysis. In fact, in the low-end GSM coreMarket. MediaTek's prospects for smartphones and 3G are also grim. This reporter learned that MediaTek based on Android Intelligent Solutions MT6516 so far shipments, and with AO TD chip, has not yet achieved mass production. Responsible Editor: NF045