Maotai-Order "limit" price is still soaring

Maotai recently announced the average price rose 20% at the same time also issued 959 yuan/bottle of limit order, but this reporter visited the market found that 53 flying Maotai in some shopping malls, and some stores and shopping malls have sold to 1500 yuan. Maotai Price has exceeded 1500 yuan. A few days ago, Maotai announced next January 1 the average price rose 20%, and gave 959 yuan/bottle limit order. However, yesterday, reporters visited the major shopping malls in Guangzhou, found that Maotai Classic products 53 flying in Carrefour, China Resources million home and other major stores are broken goods phenomenon, there are goods sold shopping malls also said that the supply is very tight, and the wine's retail price has long been far beyond the limit, ranging from 1200 yuan ~1500 yuan.　　For the new limit order, the industry has said that implementation is difficult. Market prices only goods yesterday, Guangzhou Baiyun District, a number of Maotai stores, have not seen 53 degrees flying Maotai. The sales staff said they were out of stock and could not accept the reservation. Located in Yuexiu District, a Maotai Canton store sales staff told reporters, 53 degrees in Guizhou Maotai has cash, not open invoices per bottle 1200 yuan, the development of the ticket to sell 1300 yuan. and Tianhe District a Guizhou Maotai store, finally willing to 959 yuan a bottle of the price of flying Maotai, but must wait until the end of delivery. He said that in general every month Maotai company will be shipped, the last batch to the store is 20 cases. "Not only is the quantity not fixed, but the customer who ordered the wine in November didn't get it."　　"For most of the peers do not follow the" limit Order ", the shopkeeper analysis, this is because Maotai supply is too little, other stores after the need to transfer from other channels, increase the circulation costs. In the big shopping malls, Carrefour, China Resources million home and other Guangzhou main stores are said 53 flying Maotai has been broken goods. And the product sales of a number of large shopping malls are also said that the supply is very tight.　　The reporter saw that there is a department store retail price has exceeded 1500 yuan. Maotai appreciation to attract capital speculation for the price hike, a number of industry insiders pointed out that the price increase than expected higher. Before the market is expected to increase the price of Maotai in Guizhou next year about 14%. At present, the most sought-after 53-degree maotai in the national terminal retail price of more than 1000 yuan/bottle level, the price of its ex-factory prices will at least 120 yuan/bottle, to 619 yuan/bottle.　　Through these years of rising prices, Guizhou Maotai gross profit margin estimated to reach 93% next year.　　Yesterday, Guangdong Province Wine Industry Association secretary General Penghong to reporters that this year more prohibition factors, many other liquor dare not price, but Maotai or mention, that the brand is "bullish." Not only the manufacturers of cattle, middlemen are cattle. Although the official increase in Maotai time difference of one year, but a number of shopping malls have to reporters that this year, the market has repeatedly raised the price of Maotai, and the supply is quite scarce, especially in the recent period, almost every time the goods on the rise once price. And a big store also said: "Now is to start a special channel, from another channel to transfer goods, but the price will certainly be higher than the regular channel." "Penghong analysis that high-endThe price of liquor links is rising frequently, because the economic recovery business with wine, in addition to Guizhou Moutai appreciation, attracting a lot of money into the hype.　　High-end wine before the Spring Festival call Maotai Liquor Factory in the proposed price increases, but also put forward a limit order, the national distributor and store 53 flying Maotai Guided by 959 yuan/bottle. Maotai Factory Group party secretary, General manager Zhengenguo said, Maotai to the dealers mandatory implementation of the "limit order", the purpose is to the current market price of Maotai.　　If a dealer violates the "limit order", will face very strict penalties. However, a senior Guangzhou wine industry yesterday to this newspaper bluntly, Maotai issued a limit order is not the first time, before also have a punitive system, but almost never very good execution. "First of all must be dealers to make money to get the goods, in addition to the stores are the indicators of supply, how many boxes per month is planned." The terminal is entirely in the market adjustment, the guidance point does not move. "A shopping mall of the procurement manager told remember:" We do not want to raise prices, but the price of goods, shopping malls insist that the price will not be the goods. The price of Maotai is expected to rise before the Spring Festival. "In addition to Maotai 53 degrees flying, there are well-known supermarkets told reporters that these days just received the price of Wuliangye suppliers notice, prices rose 10%."