Maotai prices spread to second-tier products up to 52.6%

A knowledge broker has been in the report to the customer described Maotai (600519, shares bar) dealer conference content, including the 2011 Maotai average increase of at least 24%, the price of products in addition to everyone familiar with the vintage wine, will also expand to the same door Prince Wine and welcome wine.　　In addition, because of the shouting "out of stock" everywhere, sales will increase next year by 15%.　　The News (reporter Liu June) just announced the New Year's day to increase the price of Guizhou Maotai (600519, shares bar) (600519), in the 20th of the month for two days nationwide dealer conference, but what the outside world has been unclear. Up to 52.6% of Ping An securities in the market to customers in Guizhou Maotai dealers in the summary of the survey said, in the dealer meeting to understand that the general high, low Maotai, Maotai vintage wine, Prince and welcome series Wine Price range between 23%~52.6%. "This means that the average price increase will reach at least 24%."　　"the report said. Reporter learned that in Guizhou Maotai Co., Ltd. 's products, divided into aged wine, ordinary wine, other wine series and other systems.　　Readers are generally more familiar with the flying Maotai, that is, in Guangzhou supermarkets in the sale of 38°, 43° and 53° of Maotai, which 53° products are currently out of stock and speculation, the price from last year's 800 yuan high to see the current 1500 yuan/bottle above, and a number of Canton supermarkets are in stock status. As for the Prince Wine and welcome wine, it is Guizhou Maotai as "other wine series", the price is much lower than flying Maotai, and not so tight. A dealer to the media, the current Maotai welcome wine and Prince Wine has been prohibited to pick up the original price.　　Before the price increase, welcome wine 53° is 128 yuan, and Prince wine 53° Price is 228 yuan.　　December 15 Maotai issued a notice that since January 1, 2011, the average increase in the factory price of 20%, but did not identify what species involved. Sales company to save liquor or up to 2.7 billion Maotai AG chairman Zhengenguo had previously cast a promise, said Maotai flying "limit order" 959 yuan per bottle.　　This newspaper in this week has been a number of calls in Guizhou Maotai in Guangzhou, several stores, the other side or stall said "has not received a limit notice", or even though it can be sold at 959 yuan but there is no goods. From the dealer meeting to see, Maotai thought is to increase supply to suppress the price of wine. Ping An securities reported that Maotai sales increased to 12,700 tons in 2011, the estimated year-on-year growth of about 15%, welcome and Prince Wine Sales growth rate of about 50% and 14% respectively.　　Can be broken down to two: one is to increase the amount of small dealers, and the second is the number of customers increased by about 21%. "This Distributor conference Maotai special emphasis on the control of terminal prices, so we believe that the company has the power to increase market volume to control the terminal price too fast." "The institutional point of view Ping ' an securities report estimates that Maotai's sales companies actually have enough wine, according to their estimate of the three seasons this yearAt the end of the period, the sales company's wine is equivalent to 2.7 billion market value (ex-factory price excluding taxes), in the market seriously in short supply, cash is very easy, integrated with other factors to consider, 2011 into the Guizhou Maotai performance release Year "High probability", forecast its next year's income will be more than 17 billion yuan, earnings per share more than 8 yuan. (Liu June)