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For Marco Polo CEO Suji, the surging tide of internet finance is becoming the third chance after two startups.
In the 2013, the Marco Polo network quietly began a new battlefield, on the basis of "precision procurement search" and "precision advertising" business-to-business E-commerce platform, began to seek new expansion and change, and internet finance has become a new direction.
Although this is at best the expansion of Marco Polo's business, in the eyes of many, it is more like a third venture for CEO Suji to enter internet finance.
From Pianan to two startups
In 2006, Quanzhou entrepreneur Suji in a chat with the famous economist Xiaonian, the other side advised him, "You are still young, should not pianan a corner, the mind should be bigger, there is greater as." This sentence let has been idle three years of Suji alert.
Over the past three years, Suji, a golf-loving golfer, has played in the world's major golf courses, and for his 30-year-old, golf and tourism have been a major part of life.
This is a lot of entrepreneurs will face the dilemma and challenges. After the successful, lack of clear career direction, easy to indulge in the enjoyment of life.
1997, Suji created the Austrian company, the production of air purifiers, and become Electrolux, Honeywell, Audi's global partners, which earned Suji the first barrel of gold. In the following years, the company entered the high-speed development period, its air purifier, fresh air system market share has reached 17.6%, into the Chinese market share of the top three.
2002, Suji was named the excellent entrepreneur in Quanzhou, with his award-winning and Anta, seven wolves, special step, Qi brand and other brands founder.
2004, Suji opened an entrepreneurial partner in charge of the Austrian company's management, since the basic business management from the company. He, who loved golf, began his leisure time for three years.
"The first year to go out and feel fresh, interesting, but the third year I feel a bit boring." And Xiaonian's, I was alerted, but also from then on to prepare two times to start a business. "Suji said.
Just as Suji began to seek new entrepreneurial direction, an accidental procurement opportunities, Suji found that China lacks business-to-business precision procurement search, then rushed to Beijing, creating a Marco Polo net, and Xiaonian also became one of Marco Polo's original investors.
"For the Internet although I am not so familiar with the internet, but I am a depth of Internet users, not only to build a supply chain on the Internet, a large number of ads to obtain customers, and I am also very knowledgeable about the procurement needs and processes of SMEs." Marco Polo is to provide the vast number of small and medium-sized enterprises with accurate procurement search platform, our main competitor is Alibaba, HC net. "Suji said.
Suji said that 2006 Alibaba's fee membership is 1 million small and medium-sized enterprises, but the total number of SMEs in China has more than 40 million, the prospects are broad. Just as compared to other business-to-business sites, Marco Polo takes the exact pay-per-click approach.
Since then, the Marco Polo Network has also been recognized by the capital market, access to the Intel Technology Fund and LG Venture capital.
Now, seven years later, the Marco Polo Network has established a huge database, SKU reached more than 400 million, the same year, the main competitor Alibaba's SKU is 250 million, and HC only 45 million. SMEs registered more than 10 million members, flow is the industry's top three, and in the past few months, our user experience, search experience, registered members have begun to surpass Alibaba, HC and other competitors, you can casually to Marco Polo, Alibaba, Hui Cong to search for a variety of goods to try, We have completely surpassed them in the category, quantity and quality of the goods. Suji said confidently.
"Analysys International", a domestic market research institute, published in September, "2013 China E-commerce business-to-business Market Annual comprehensive report" shows that China E-commerce business-to-business Market SKU number with the wide application of E-commerce is growing steadily, Alibaba, Marco Polo, HC Network to 24%, 22%, 4.4% The first three places in the market. "Analysys International" predicts that the 2014 Marco Polo Network may become the industry's largest business-to-business database. This is not groundless.
Despite the good results, in Suji's view, Marco Polo needs to start again, and the advent of Internet finance has made the company see a new opportunity.
Enter the internet finance
In early 2013, Marco Polo Network officially launched the Internet financial business, including the financial open platform and supply chain financing two models, the main purpose is to pass the platform of Marco Polo SME financing.
Suji said that China's small and medium-sized enterprises "financing difficult" problem has been a widespread phenomenon, the market for the demand for funds is very high; on the other hand, a lot of money is also looking for investment direction, Marco Polo is hoping to achieve through the platform of the two sides docking.
It is understood that Marco Finance in an open form, invited to loans, financing, factoring, settlement, financial management, funds, pawn, security, trust and other tens of more than 100 financial institutions, can provide small and medium-sized customers with one-stop financial display and price comparison services.
And in the SME loan product, already has from 1.5 million Yuan credit loan, 505 million yuan mortgage loan, 10 million-500 million Yuan bridge loan three kinds of product form.
"To do the Internet financial platform, the most critical is risk control, which requires a sufficient understanding of the credit side, so as to determine the amount of loans." The most important control of risk depends on two points, one is credibility, the other is data. And these two points are the advantage of Marco Polo. "Suji said.
According to him, Marco Polo built the station 7 years ago, has accumulated China's largest SME database, and accumulated a large number of small and medium-sized enterprises and related transaction data, these data has become the most important basis for assessing credit risk.
Suji said that Marco Polo can match the best financial products by machine algorithm intelligently according to the customers ' demand, amount, time limit, credit status and so on, so as to enhance both the search and transaction cost.
It is reported that Marco Finance has also been with the industry's well-known Peer-to-peer enterprises and Pat Credit, everyone loans to establish a strategic partnership, and become the company's largest internet channel partner. Marco Polo has a large and high-quality SME data and needs that are attractive to peer-to-peer companies.
According to Suji, Marco's current transactions show a rapid growth trend, with a monthly application of more than 1 billion, and this year's financial business applications for loans of more than 10 billion. Next year is expected to grow several times.
In fact, in addition to internet finance, Marco Polo is also trying to open up "tail goods auction" business, that is, in the site to open a special section, build small and medium-sized tail goods auction platform.
"Only goods will be sold only clothing inventory, but we are involved in the small and medium-sized stock Auction services, especially electronic components, clothing, industrial goods inventory, if you can build such a platform, imagine the space is huge." Suji said that the business has begun to tense the preparations, is expected to open in the near future.
With the establishment of the financial business and the auction business of tail goods, Suji's vision of the future of Marco Polo net is becoming clearer--the future of Marco Polo Net will be based on owning the largest small and medium-sized enterprise data of China, establishing intelligent purchasing, stock auction and internet finance business.
Our business has already been well run, and internet finance has brought us a new opportunity to expand, our goal is to become China's 40 million small and medium enterprises financial services housekeeper, for the original small and medium-sized enterprises to bring fair and effective financial services, we have been prepared for this. "Suji said.