Marketing Director Dictation: Web English How to do social media marketing?

For social media marketing, some organizations at a respectful distance, some although interested but not touch the doorway, in this respect, Web English to go before. Recently, web marketing director Xu Yundi in the "Marketing Network" interview, talked about some of the way to do social marketing and skills: Web English is the first in the education industry to realize the trend of digital marketing one of the companies, but also the first set online marketing department of Educational institutions. 2004 on the main area of the Portal launch banner ads, 2005, aware of Banner advertising is also a very traditional approach to more effective and accurate search engine marketing, and set online Marketing manager post. Then Web Digital Marketing Corps continued to expand, increased search engine marketing SEM, search engine optimization SEO, website analyst and so on. Weibo began to pop in 2010, and this year web English opened its official microblog. The following year formed a dedicated social marketing team, responsible for Sina Weibo, Tencent Weibo and the subsequent micro-credit operation, video marketing is also the scope of their work, the current team has expanded to 4 employees. Web English 2010 to open a microblog, more than 3 years 110,000 fans, the official micro-letter in less than a year there are 100,000 fans, beyond our previous expectations. Microblogging is a channel of information dissemination, the arrival rate may have some problems, because the audience to pay attention to too many people every day. Micro-letters are different. It is not only a broadcast platform, but also an interactive platform. Moreover, unlike Weibo, all interactions can be seen, the micro-letter interaction is relatively closed, which is more in line with the Chinese people more subtle and introverted characteristics. At present, micro-credit marketing for the brand's biggest challenge is that it as a platform, has its own various rules, such as the recent public account number of subscriptions, service number, such as not hair ads. These brands can not change, only to actively adapt. To this end, Web's social marketing team and Tencent Micro-letter to maintain close communication, at any time to grasp the micro-trust platform may change, so as to better plan their marketing work. In addition, web also plans to increase the relevant technical input, research how to the micro-trust products and web business system docking. Web in the micro-letter on the opening of the service number, hoping to be able to transfer the students ' inquiries and so on to the micro-letter. In addition, the combination of micro-letter features, but also send some voice content. Web has a dedicated staff responsible for content creation, responsible for communication with teaching team, teaching Center, from the earliest difficult to distinguish with other English training institutions of the English learning Essence, "daily English" and so on, and then pay more attention to the interactive function of social media, for each teaching center, each foreign teacher to open a microblog, Encourage them to interact with their fans through Weibo to form their own microblog matrix. Web's foreign teachers often invite fans through their microblog to experience an outside class, the subject of which is also identified in micro-blogging interactions, such as American dramas. Social media has pros and cons, ifCauses the public relations crisis, the enterprise must have the very good coping mechanism. In the age of social media, the spread and spread of information has been greatly accelerated, and there can be no hope of a crisis-handling buffer period as in the traditional media era. First of all, enterprises should have a rapid response mechanism for complaints or negative comments, the person should be actively to communicate, to communicate, to inform each other, he responded to the problem of the enterprise has seen, and will be resolved as soon as possible. If we can solve the problem well, and very good communication with netizens, the general netizens are also reasonable, they will cooperate with the relevant negative remarks deleted, so as to avoid long-term damage to the corporate image; Secondly, everyone, especially front-line employees, each has a customer communication and exchange responsibilities. If the customer reflects the problem or hold the original "I am not a complaint department, you have to complain, make this call" attitude, will only make customers more "Mao." Channel, to choose more channels to contact customers. The first web marketing department in Shanghai, as long as the "Morning News" and "Shenjiang service leader" two newspapers, talent education Plate banner finished the basic market work. Now more channels, even if all the newspapers are done, can not say that 100% cover all consumers. Digital media is the same, if do Weibo, do Sina also want to do Tencent, because it is completely different two people. Tencent Weibo, may also need to do QQ space, the crowd is not the same. Therefore, the media to choose more and more, and this challenge to the enterprise lies in order to do different media delivery, as well as the follow-up effect monitoring, analysis, a variety of optimization, need to keep adding staff. While the effects of digital media are more visible, traditional media, including newspapers, outdoor and community media, still have their value. Moreover, along with the technological progress, some traditional media marketing effect also has the better monitoring method. Also because of this, web English each year to put about 70% of the market budget to the traditional marketing-related areas, in some two or three-line cities, traditional marketing tools are equipped with more resources may be higher. If you put the market budget into a medium, you will see your overall market share go down in the long run.