Marketing ideas of Chengdu online real estate trade fair

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

"Based on a new starting point, to increase the advantages of innovation, to achieve a new leap" as the general requirements, through large-scale activities, widely mobilize the participation of all sectors of society, in order to promote the Chengdu real estate market healthy and stable development contribution. People-oriented, the results of the selection of the public opinion, "people like, is the best", through the organizing committee and the leadership of the selection.

1.2009--2010 Chengdu buyers Most expect real estate

2.201 China (Chengdu) commercial real estate with the most investment value

3.2010 China (Chengdu) Ten hot-selling real estate

4.2010 Chengdu Real Estate Ten News events

5.2010 Real Estate Ten Key words

21st century "green, ecological, environmental protection, health" has become the theme of our lives, in such a context, the House as people to settle down, there are more times the connotation-green and healthy living environment become the first choice of consumer housing, Low-carbon become the pursuit of life style. Although this should be from planning, design, building materials and other aspects of energy-saving, environmental protection, green, and so on, the construction costs will increase, but also indirectly push up the price, but Low-carbon real estate has become a trend. The future of the Chengdu Real estate market, advocating harmony between man and nature, advocating the purchase of a house is to buy the environment, build the house is also to create scenery. The publicity to the upcoming online room rendezvous as an opportunity to vigorously publicize the "build Low-carbon ecological Chengdu, build a happy and harmonious home" to attract home buyers and to the Internet to choose a room to see the house, and then to Chengdu to invest in property.

Promotional Themes

At the same time as the activities and transactions of the trade fairs, to "build a Low-carbon ecological Chengdu, build a happy and harmonious home" as the theme, on the one hand, to strengthen the guidance of public opinion, advocating low-carbon life, showing the living value of Chengdu and investment value-added potential, so as to establish a low carbon real estate market awareness, stable real estate markets to create a good atmosphere On the other hand, from the "online room Rendezvous in Sichuan province first", "subversion of the traditional mode of purchase consumption," the angle of this large-scale, high technical content, interactive and strong online housing intersection to build a major brand of convenience for the benefit of Chengdu activities.

Publicity strategy

The promotion of the implementation of continuous heating, phased focus on the overall strategy of propaganda. From the time of the implementation of the continuous warming of the news, planning news coverage in the exhibition before the continued speculation about 30 days. The whole propaganda according to the function effect of different media and function attribute maximization integration Media resources, at the same time, the core essence is to make use of the new room rendezvous form of the online room rendezvous, and to guide the house buyers to establish the newly-selected room of the city. , the concept of housing, the maximum realization of the various regions, all levels of the purchase of the people's marketing public relations, to attract "people" to the online housing rendezvous platform to choose the House, participate in various landing purchase activities, and finally reached the "network of popularity, promote market transactions," the purpose of publicity.