Marketing planning case: Hit the heart of a "giant Lightning"

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

A giant lightning "hack" to the streets of Guangzhou city? April 7, a 3-storey giant lightning sculpture was found in downtown Guangzhou, which amazed passers-by. Around 4 o'clock in the afternoon, the Lightning beacon ushered in a "flash" activity, a group of fashionable dressed handsome beauty gathered in the lightning before the song Hot Dance, let the square a boiling.

It is puzzling that this flash identity is not clear, Huacheng Square Management party 618.html "the head of the > said they are not responsible, they do not." Some citizens speculate that this may be a marketing campaign for businesses. At this point "giant lightning" aroused the interest of everyone. Then some media coverage of the matter, from the release of the picture, see the first release is the Thousand Dragon Net. And then the news, as well as NetEase also reported this incident successively!

April 10 Read the News Network report:

Following the mysterious lightning signs in Guangzhou, the 6-city center has seen a similar lightning sign today in Beijing, Shanghai, Chengdu, Wuhan and Qingdao. Some netizens speculate that it may be in the television drama "Flash" momentum. #巨型闪电

April 18-giant Lightning on Sina Weibo Sina promotion campaign

The following figure shows that the ultimate goal is to April 18

Sina's promotion of this incident to the suspense of the climax, we do not know what this "giant lightning" is doing, is the activities of the business Ah, only know that its goal is to let April 18 top. If really business marketing activities, its operating methods are pure familiar.

First, create a doubt, draw attention to the giant lightning and also use WiFi to follow a bunch of fiery youths. Dancing attracts everyone's enthusiasm to explode. It was then submitted to the news media site, which, of course, was paid to spread the event.

Second, by the media website further open, the country six of giant lightning at the same time, give a person a tall feeling. Add a mystique to the event. Even more so we can't wait to see what's going on.

Finally, launched an event on Sina Weibo. The event to the climax, waits April 18 announced results. This marketing method is really gorgeous, it is worth our study ah. The final conclusion is what, let's wait and see. More exciting cases please pay attention to: qiye166