Master Promotional copy Five steps will effectively improve the depth of marketing results

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Many supermarkets in the depth of marketing, a more effective means is through the integration of cash or return to the form of gifts, so many new customers become old customers, even if the consumption of 1000 yuan to return 10 yuan, interest rates as low as 1%, but two times the effect of consumption is still very good. At the beginning of the month or at the end of the data clearing zero, the activity counter is always overcrowded, everyone just to get a few eggs or a pot of soy sauce, would rather queue long queues waiting. and shop want to do deep marketing, must be different from the ground market, master a good promotional copy of the five steps, can be very good to improve the depth of marketing results.

The following is an example of an old customer marketing campaign that we did before the cat shop to illustrate the importance of these five steps. What we did at the time was a deep marketing campaign that was done by issuing a mail card.

1th, focus on highlighting. What we do is a piece of paper and the size of a card, the positive theme is "Shun Fung package", the back of the "every Wednesday new, new surprise." This focus conveys two messages, one parcel post, but new, and the buyer will know what it means when they get it.

2nd, the buyer to create a sense of honor. If it is every consumer buyer can get a package of mail card, obviously is not too big surprise, because too common. But we are in the contents of the tip: Congratulations you become a random store 10% of the lucky, you will be free to receive the package mail once. If the buyer sees this content, it will feel that they are very lucky, naturally will increase the importance of the mail card, find ways to use it well.

3rd, create an urgent atmosphere. The back of the card is written on: 1, this card uses a period of 72 hours, from the receipt of goods from the beginning of time, expired invalid. For many shops, similar to the package of mail card services, but often there is no time limit, buyers just get hands may also have a little impression, a few days to forget this thing, so, tell buyers must be used within 72 hours, the buyer will always be thinking about this thing, anyway, not expire, Will come to the shop again, if you encounter like the film.

4th, concise and clear. Now is a second time to kill, so be sure to be concise and clear, a sentence can be said clearly things do not use two words. It's enough to make things clear. No need to nag, for example, the back of the second to third article is: 2, limited to purchase products in our shop use, contact customer service and provide a password; 3, this free mail courier for Shun Fung Express, only use once (1 addresses). There is no extra word, very simple and clear.

5th, thoughtful, in-depth thinking, there must be room for change. The above steps are finished, whether it is finished? Be sure to remember deep, thoughtful thinking, those links can be modified. For example, there are 3 items on the back of the version, and 4 in the first version, is 1, limited to buy products in our shop use, contact customer service and provide a password, 2, the card binding ID, in principle, limited to one address, only use once; 3, this package mail card for Shun Fung Express; 4, This card uses a period of 72 hours, starting from the receipt of the goods from the beginning of the calculation, first from the location of the arrangement, the validity of 72 hours is certainly the most important information, so put in the first can improve the buyer's attention, while the other secondary points of information in order to arrange, the effect is obviously different. So, when confident, remember this sentence: there must be room for change.

As far as this effect is concerned, in the sent out of the 1000-card package, after customer service statistics, a total of nearly 20% of the people used the card (the industry conversion rate is about 1.5%), the fact that this time the depth of marketing is successful, led the store's second consumption. Therefore, master the five elements of promotional copy, you can get a good depth of marketing results.

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