University students do not choose the market has not been the Project 2010 SME Financing Summit, college students Entrepreneurship has become a hot spot of this registration project. Up to now, the organizing committee has received dozens of students to enroll in entrepreneurial projects. College students ' creativity, passion, dreams and even immature have repeatedly touched the experts and mentors. Churk, a professor of entrepreneurship at Southwest University of Finance and economics, is very much in favor of college students ' entrepreneurship, he suggested that college students should pay special attention to the choice of projects, and project selection is an important factor in determining success. For financing, the reporter interviewed a number of instructors believe that college students to find bank financing is almost impossible, relatively speaking, venture capital funds and angel investors, is the key to the university students to start financing. Venture capital fund and angel investor in seed and early stage of investment enterprise should be the key point of college students ' start-up financing. A typical case of college student Entrepreneurship Project: Build a shopping database Chinese discount SMS Financing amount: To determine the financing requirements: hope the tutor to evaluate the feasibility of the project the 08-level marketing Junior students of the School of Economics and Management, Sichuan Institute of Technology, discovered that many items were being discounted for sale at the time of Xiangtao has always dreamed of entrepreneurship Xiangtao brainwave: The girls around the most like to see the Internet and newspapers on the discount ads, but now the ads targeted not strong. In doing so, businesses waste a lot of advertising money, and real consumers may not be able to learn about it at the first time. If you can build a direct and effective information platform between the merchant and the consumer, this is a winning thing. Xiangtao and a good two students said this inspiration, three clicked: Plan to build a discount information platform, consumers are interested in the message of goods free of charge by mobile phone message to the consumer in a timely manner. The trio even thought up the name "Ourname" for the entrepreneurial team and the platform. The intention of the start-up team is to build a huge database by counting consumer information, what they like, how they want to buy and how to shop. On the other hand, contact the merchant and get the discount information in time. They send their discount information to their target customers via SMS. Xiangtao that the advantage of the information platform is that the cost of the business is priced by the number of target customers, which is more targeted and inexpensive than the traditional advertising costs. "I think the biggest difficulty of this project is to collect customer information, the workload is too great." "However, Xiangtao also believes that this is the project's own advantage-imitators if they want to rob the market, also face the difficulty of gathering information." Tutor Comments: No customer project risk Southwest Jiaotong University College students training base designated institutions, Qi Sheng Training organization Chairman He Yunzhang: If it is through such a platform to send a large number of discount information to the potential customer phone, in fact, the final effect is not good, the probability of conversion to buy goods is very low, It's easy to waste money. I think that sending discount information via SMS, first of all, is based on a very segmented target customer base, if the high-endProducts, should correspond to the three major telecom operators of the VIP customer groups to send. For the Campus Economy Subdivision Group is also good, can be collected through the channels of college students group mobile phone number targeted to send. The 2nd is the added value of the problem, you can not send a message after the no matter, the platform to the target group for good after-sales service, VIP customers have to do a return visit. College students should pay special attention to the feasibility of the project to attract investment. A comprehensive review of college students ' entrepreneurship financing please aim at "Angel" Sinan Entrepreneurship Professor, YBC entrepreneurial mentor Churk is very much in favor of college students to start their own business, "would rather be a good loser than an endless waiting." He suggested that college students should not be afraid of failure, in the market economy, should allow the existence of losers, only experienced the failure of the people will know how to succeed. Churk Analysis said that college students ' common short board is naïve, immature, but most have a very high entrepreneurial spirit and courage, have a certain level of knowledge, which is their advantages and opportunities. He suggested that college students should pay special attention to the choice of projects, and the choice of project is an important factor to determine success or failure. "One is to choose those state-owned enterprises and large private enterprises do not see, the second is to have market potential, three must have a good business model." Professor Churk said that the operation of such a project would increase the likelihood of success. He also reminded college students just start not to try those unprecedented, more difficult than the larger new projects, you can try a more mature business model, such as a long time ya duck neck such chain stores, accumulate some experience and funds, do enough preparation to do the derivative of other things, try new projects. He also pointed out that the current university students ' entrepreneurial mechanism is not perfect, the government's support for college students is not fully in place. Many college students lack systematic entrepreneurial training and practical management experience. Therefore, he believes that the government should provide students with more help and guidance, such as the rich experience and professional knowledge of entrepreneurial instructors, instructors in college students to start their own business, while the guidance and the crisis in the face of difficulties in response to the strategy. In this way, college students ' entrepreneurial projects can be smoothly from survival to development. According to the survey, the number of college students in Sichuan province only reached 3% of the total number of graduates, of which less than 1% of successful entrepreneurship. Many of the reporters interviewed that the university students to find bank financing will be very difficult, relatively speaking, the investment enterprise seed and early stage of venture capital funds and angel investors, the university students should be the focus of the joint venture financing. And this kind of investor, very value University student to start a team. "Investors look at the project is not creative good on the line, can be implemented, implementation is the key to the success of the project." This is also the reason that venture capital tends to invest in mature Team System. "Entrepreneurship reminds college students to incubator project government discount in fact, in the current employment situation, college students are not a new option, the relevant departments are actively promoting college students entrepreneurship.Beginning last June, through the preparation of Chengdu Municipal party committee, in Chengdu, 12 districts, counties set up a youth (university) entrepreneurial Park, college students can enjoy the admission of a year of rental relief, financial support, technical services, such as all-round preferential policies. Gingwei is a 2008-year horticultural professional graduate of China Agricultural University. Gingwei choose to Qingbaijiang Entrepreneurship, there are two reasons, first, there are good projects, and the second is a good policy. Gingwei said: "The rent is originally 800 yuan/mu, Qingbaijiang District government subsidy as long as 500 yuan/mu, I can and two of the partners, together to apply for 150,000 yuan loans, interest is government subsidy." ”
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