Medium and small-sized Enterprises are precision marketing, not smashing money marketing

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China's internet marketing, Baidu, Google and Alibaba can be said to be the wasteland. Four or five years ago, network Marketing to buy a ranking, Alibaba can get very good results, because there are not many enterprises know that the network can be used for marketing, do the first batch of people eat crabs, of course, you can eat, casually eat. Today, many enterprises follow the footsteps of "predecessors" to do bidding, do Ali, but hard to say no effect. Why not? This reason is very simple, Alibaba entry 2800 yuan, Chinese enterprises which do not have 2800 yuan ah? A large number of enterprises heels, the previous 10 customers 1 enterprises alone, now face 10 customers 1000 enterprises to share, at the same time the strength of enterprises to invest hundreds of thousands of to buy some Ali rankings, It's hard to find a name for getting started, too. In this competitive environment, small and medium-sized enterprises do not have a lot of money to do rankings, see their own small investment often no return, and then convert the way to buy Baidu, Google click Rankings, but also because of the relationship between the funds, only limited time to show a limited number of times, the effect can be imagined. Eventually lose confidence in network marketing, that the network is the biggest liar, and eventually give up the Internet.

The above example, many SMEs are deeply touched. So, since the small and medium-sized enterprises can not like the big enterprise that the marketing "smashed" out, then what method can make investment small, and can achieve considerable benefits of marketing it?

Business win network that small and medium-sized enterprises do not have too many choices, and small and medium-sized network marketing more accurate. Starting from small and fine, step by step to establish a solid foundation of the network marketing base, the benefits of a part like Snowball cycle input, the Network marketing roll to a degree of adaptation. So where should this snowball start rolling?

One, SEO: Have to mention SEO, this effect is clear, at the same time ranking up, even if the big enterprises have no money to hit down. Of course, for small and medium-sized enterprises, the choice of key words can be said to be doomed to the enterprise network marketing life and death. Long tail keyword is also very important to small and medium-sized enterprises.

Second, the blog, Forum, SNS, and so on, these are free resources for small and medium-sized enterprises, although the effect is general, but for small and medium-sized Enterprises, the Division of labor is not fine this situation, can let the company front desk in free time to write soft text, and then published in these resources.

Third, free commercial platform: Many industries business-to-business platform is free, Consumer-to-consumer taobao Pat, etc. is also free, the front desk to write a soft article, of course, also have to take some time to add the company information, product information. This is a wide range of nets, diligent fishing, there must be harvest.

Finally, and most basic--build a website, the site does not have to be very gorgeous, give people feel comfortable can, but the information inside must be rich, at the same time this site is also the carrier of the previous three points, the equivalent of enterprise plant, all network promotion should be based on corporate web site, no corporate web site to talk about network marketing is the days of

The most important!!! When signing a contract, please think twice! Article source: Business Win network http://www.eimc.cc/ch/zxqywlyx-5.html