Medium and small-sized Enterprises should integrate marketing in multi-directional "winter"

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

The financial crisis to our country enterprise's influence is more and more obvious, near the end of the day, the enterprise closes up frequently, the layoffs and the salary cuts is daily to perform. Small and medium-sized enterprises, which deal with weaker risk, are most affected. What worries us more is that the crisis is still going on, there is no sign of the end, the enterprise can still need to support how long, how to deal with the focus of the parties concerned.

At present, enterprises generally face two major problems: Capital and market. Since this year, the collapse of small and medium-sized enterprises mostly because of the broken capital chain. But this, the government thought for us, continue to introduce good credit policy, but also committed to "further increase the credit support for SMEs", in the financial support to a large extent, to reduce the pressure on the enterprise; Another problem facing enterprises is the shrinking of the market, which is not only the reduction of orders of foreign trade enterprises, Domestic markets are also facing increased competition. Experts suggest, this time cannot "wait" "rely on", must actively self-help, actively use E-commerce and other multi-directional integrated marketing.

Integrated marketing is the combination of their own reality, and actively carry out a variety of marketing, choose the most suitable for their own way to maximize income and expenditure. Since integration means not only to use the traditional marketing methods, but also to actively try new effective marketing methods. Today, the most popular is e-commerce. E-commerce is regarded as the direction of enterprise informatization development, enterprises through the network to achieve transactions, simplifying the logistics and capital flow, in the procurement, production and sales and many other links to effectively reduce costs. And along with the network popularization, the network market also gradually expands, completes the electronic commerce to the small and medium-sized Enterprise's help is obvious.

However, doing a good job in E-commerce is not easy, not simple to build a website has customers to place orders. One of the key points of integrated marketing is to integrate various ways to carry out network marketing. Network Marketing emphasis on the promotion, only to allow more potential customers to login to the corporate website, consulting product information can be very good into orders. Generally, enterprises will use Third-party E-commerce platform to find customers, many small and medium-sized enterprises in order to avoid a haystack, the general choice of more professional vertical type of business-to-business Web site, for example, instrumentation manufacturers preferred instrument exhibition network Such an industry site, it provides information, information and service professionals more strong, potential customers are also more concentrated , it is beneficial to the enterprise to save money to find potential customers faster.

It is not enough to use the third party platform alone, yet it has not achieved the goal of integration. There are many ways to promote the network, such as Gold booth, purchase keywords, advertising promotion, search engine promotion and so on, the enterprise can choose one or several at the same time. One search engine promotion is divided into keyword bidding and keyword optimization, keyword bidding is higher price by click, and search engine optimization is the use of technical means to optimize the keyword is the natural ranking by the front, so click will not charge, and customer trust is higher, save money more suitable for small and medium-sized enterprises. Now also has a business-to-business e-commerce industry site to provide similar services, such as the exhibition of the exhibition Network, industrial Control exhibition network.

The financial crisis is actually an economic war, experts said that the winter will continue, every enterprise should be fully prepared to reduce expenditure at the same time to increase marketing efforts, and actively deal with the difficulties that may be encountered.