Membership participation: A tool to measure the stickiness of forum users

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In recent years, based on the traditional web site pulse metrics, in order to combine the user experience quality and make the data more meaningful needs, a user-centric index system-"Herat" in the industry quietly emerging, has been in the industry more than 20 products and projects have been applied. If based on browsing and based on access is the first to second generation of web analytics watershed, then Herat is likely to become the second to third generation of web analytics watershed.

The system focuses on the following five aspects of the user's use of the product:

Among them, indicators as an important index in the Herat system, refers to the user's participation depth in a product. In this dimension, it is usually used as a combination of frequency, intensity, or depth of interaction for a period of time.

For example, a single user's weekly visits, or the number of photos uploaded by the user each day, are better than the total--because the total increase may be generated by more users, rather than by more use.

To give a simple example, a user stay on the site for 10 minutes, how to determine whether he was happy to browse for 10 minutes, or very reluctantly spent 9 minutes to find his interest in content?

At this point can use indicators to judge and solve this problem, because a user is interested in the content of the site, usually on the site indicators, that is, with the site has a certain interaction. Unfortunately, the definition of indicators behavior varies widely for different types of Web sites. For example, the e-commerce class website's indicators behavior is the shopping or the commentary, the video class website is the advertisement forwarding or the sharing, the game class website is enters the game to buy the prop and so on. Therefore, it is difficult to quantitative analysis of user interaction behavior, which is one of the reasons why the industry indicators measurement is slow to be popularized.

However, fortunately, for the Forum, members of the post, the replies are indeed a continuous, stable indicators behavior, can be used to define and measure the participation of the Forum.

Recently, Tencent analyzed and innovated the membership participation statistics, which is based on the indicators dimension, which is a special feature tailored for community analysis.

Participation is used to measure the degree of participation of the website members, representing the viscosity of the site to members and the active degree of the members.

Tencent analysis of the daily number of posts, replies to the behavior of members of the total number of visitors to visit the percentage, accurate measurement of members in the Forum's active degree, as well as forum activities on the attractiveness of members, etc., is an important reference standard for the operation of the website.

To distinguish the degree of participation of different post levels, to help the webmaster more clearly grasp the effectiveness of the site activities

At the same time, the function can also be segmented to see the distribution of member posts, so that the webmaster easily understand the number of different posts and the level of participation of the membership is an indispensable part of the community operation of an important function.

At present, discuz! X2 version of the site can experience the use of this feature, Tencent analysis details see: http://stats.discuz.qq.com/Application Open: http://www.discuz.net/thread-2164684-1-1.html