Mengniu hires PR company post damages Yili goodwill by police cracked

On the afternoon of October 20, Xinhua news agency, "China Network" reporter from Hohhot, Inner Mongolia Economic and Technological Development Zone Branch learned: Online about Yili "QQ star child Milk" encounter malicious attack, by the public security organs Investigation, the Department of a premeditated commercial defamation case. At present, the case is basically broken, the suspects involved in the crime has been controlled by the police. Xinhua News agency issued China Network: Inner Mongolia Police cracked a "hiring" network PR company posted damage to Yili goodwill case Xinhua Beijing October 20: The Inner Mongolian police cracked a "hiring" network PR company posted damage to Yili goodwill case Xinhua News agency "China Network" reporter Tang Ji, Liu together in the network "surging" "Commercial war", together with countless human nerves of milk quality safety incidents, the police investigation, incredibly is a "hire" network "hatchet" with the keyboard and finger to the competition to implement business defamation case! On the afternoon of October 20, Xinhua news agency, "China Network" reporter from Hohhot, Inner Mongolia Economic and Technological Development Zone Branch learned: Online about Yili "QQ star child Milk" encounter malicious attack, by the public security organs Investigation, the Department of a premeditated commercial defamation case. At present, the case is basically broken, the suspects involved in the crime has been controlled by the police. From October 19 onwards, the network of several forums and micro-blog began to circulate Yili Group's production of "QQ Star child Milk" by malicious reputation damage is the network PR company employed to implement the Act. Netizens have expressed "shock" and have posted "Ask for the truth". And to get back to the truth, you have to go back to the source of the event-this July. July 16, 2010, a newspaper published a so-called "deep sea fish oil fraud Serious" news, followed by a large number of online publicity, "deep-sea fish oil than gutter oils," the offensive article. After that, the network attacks the deep-sea fish oil's action organized to the deep-seated development, the attack adds the deep-sea fish oil the product cannot eat, finally pointed at Yili Industrial Group Company Limited production "The QQ Star Child Milk", incited the consumer to resist joins the deep-sea fish oil The Yili "the QQ star Child Milk". Subsequently, related articles have appeared in China's large-scale portal forum, personal blog and Baidu and other mainstream web site questions and answers column. Yili Group quickly to the Hohhot Municipal Public Security Zone Bureau of the report, Hohhot City police immediately filed for investigation. Detection of the police after a two-month rigorous investigation found that this seemingly commercial events, it is "a network of public relations companies are hired, organized, premeditated, purposeful, planned, for profit-oriented implementation of" damage to business reputation cases. Police confirmed: This July 14, Mengniu "Future star" brand manager An Yong and Beijing boss US PR Consulting Co., Ltd. to discuss the speculation against the competition-Yili "QQ Star Child Milk" related matters, and develop network attack program. According to the police, these cyber attacks include: looking for Web writers to write attack posts, and in nearly hundreds of forums posting hype, inciting netizens mood; Contact a higher number of personal bloggers blog Bloggers write articles published on the blog, and "recommended toPortal Home "," Top "," Add fine "and other operations to enhance the impact of children, parents, pregnant women, such as the preparation of questions and answers," complained "Yili dairy company, and launched a large number of network news and grassroots blog to reprint and review, a total of about 280,000 yuan cost. And the entire operation chain by "Mengniu ' future star ' brand manager An Yong--Beijing Booz US PR consulting company (Shiping, zhaoning, Mano, etc.)--Beijing Desprie Network marketing Company (Zhang Ming, etc.), Blogger (network writer)--Li Youping (partner of Dai Rui)" in tandem. " The entire network hype lasted one months, of which the highest number of clicks of a post clicks up to more than 200,000 people. Police said that the case has been broken, An Yong, Shiping, zhaoning and other three suspects had been formally arrested on October 16 by the Inner Mongolian prosecutors, and another suspect Mano was also detained by police, Zhang Ming, Li Youping and other people at large. Reflection on the night of October 20, reporters on this matter, the telephone interview Mengniu Vice President Hu Sudong. Hu Sudong said An Yong is a project manager for Mengniu, who made the incident his personal. Mengniu support to cooperate with police investigation. Police investigation confirmed that at present China's some famous brand edible oil and milk respectively added "fish oil" or "algae oil", yili "QQ star child Milk" added is "deep-sea fish oil", Mengniu "future star Child Milk" added is "algae oil." According to the criminal suspect confessed, the fight "fish oil" is to pull "algae oil". According to the Inner Mongolian Police investigation, Beijing Booz US PR Consultant Co., Ltd. was founded in 2001, mainly for enterprises or customers to provide strategic consultancy, brand communication, interactive marketing, crisis management business. Things seem to have settled, but netizens have also sounded a reflection in their shock. "Mice meet the Cat" angrily said: Some people for the self-interest, not only seriously damaged the just from the "melamine" out of the dairy enterprises, but also damaged the use of "deep-sea fish oil," The golden Arowana and other non-dairy enterprises, is in the destruction of "Made in China"!