Micro Bo Marketing 3:5 key to engage in fire micro-blog activities

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The last article, "Meager marketing bis: Activity settings and strategy adjustment" roughly talked about the marketing activities of micro-blog settings and strategies.

Share with you today the implementation essentials of the microblogging campaign. The light has the strategy and the personnel is not enough, as the activity's executor, must direct with our target group communication, regarding this, tells us this activity the experience experience.

1. Find your target users

Target users are marketing objects, in micro-blog How to find, the easiest way is to search your keywords directly, Sina Weibo, QQ microblogging have keywords, user search system, to find the focus on products, activities of the target customers, this is a kind of people. The second is that they are very active in microblogs to help us spread, they are not target customers, but they also play a vital role in their activities.

This is the basis for the work, we understand the needs of netizens, the use of habits, has been interested in hobbies. Through the leaders of these netizens, the information can be fully transmitted to everyone's mind.

2. Time control of micro-blogging activities

The duration of microblogging activity is mainly concentrated in the midday recess and the peak before bedtime. It's 12:30 to 1:30 and the night is 8:30 to 10:30. Our activities are released at this time, can let more netizens help us publicize. This is our approach.

But be aware that if your target group is too large and there are a lot of keywords in your field during this time period, it is not appropriate to release the activity at peak times. New information is easy to put your information on the top. Activities at the beginning of the time do not be too confident, the wine is not afraid of the alley is already outdated, micro-bo marketing is visible, in the early investigation, the target customer time control is also very important.

3. The rules of marketing activities are straightforward

You know, the characteristics of domestic netizens is both boring and lazy. Weibo is a way of communicating with people, and everyone is not a small, hard-working little bee. If your rules of activity are long and stifleness, what entertainment is there? The two or three-sentence rule description is very necessary.

4. Have enough interests to lure

Netizens are also snobs, there is not enough interest agitation, can not incite a large number of netizens to forward Weibo. What kind of benefits, two kinds, spiritual enjoyment and incentives. Now Weibo marketing has not been common, we all know that the thing to do is to help corporate propaganda, it is bound to have a great chance to be rewarded. If you send gifts, this is a big chance, and there is gold.

5. Even after the completion of the activities

Activities to finish the beginning, can not be a cop-out. The company uses the form of distribution gifts, our gifts are virtual, better operation. Daily distribution of gifts, enhance the credibility of the.

This article is from the Breeze thesis www.qfpaper.com, reprint please specify.