Micro-Bo marketing needs to be accurate as the core to achieve diversified marketing

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Micro Bo as a network of new media, the essence of the information flow media, its short space, simple operation, rapid transmission and other characteristics of the enterprise can easily make some negative information quickly diffuse, causing enterprises to suffer losses. Therefore, in order to achieve the Enterprise micro-Bo marketing optimization, should be in the accurate micro-Bo marketing based on the realization of a total of his diversity. This article business-to-business E-commerce Platform webmaster and we analyze some, we have a lot of exchanges, common progress!

1. Seeking Word-of-mouth marketing in the theory of need

The development of Weibo marketing to today, the physiological needs and security needs have been met. Customers at this stage more fancy is through micro-blog marketing to achieve their own better social networking, their own social crowd of respect and self-worth in the microblogging marketing process to achieve. In this environment, the consumer's process of purchasing behavior is no longer pure, but it is regarded as the acquisition, comparison and improvement of the self knowledge system, and then the process of sharing diffusion information.

Microblogging marketing is called viral, fission marketing, its spread attached to emotional marketing. Therefore, according to the theory of persuasion to make full use of the fan's interpersonal relationship chain, the resulting marketing effect will be more obvious. Word-of-mouth marketing refers to the tweet being forwarded. And the number of reviews is an important factor affecting people's cognition, emotion and behavior. Weibo's Word-of-mouth marketing can be combined with traditional advertising, which affects sales.

2, improve the monitoring system, establish corporate public relations image

The place where people congregate is not only a good marketing place, but also a place where the crisis can occur. The unique aggregation effect of Weibo makes it easy to magnify the negative information produced by Enterprises ' microblog marketing in the presence of problems or malicious attacks. Every business does not want to wait until after the crisis to use the so-called sincerity and responsibility to make up for the fault, hope to be as far as possible through various efforts to avoid more risk in the cradle. Therefore, the improvement of micro-BO marketing monitoring system is very important.

Enterprises through the improvement of their micro-BO marketing monitoring system, in the protection of the enterprise micro-Bo back sales security, but also can establish the corporate public relations image, so that more fans believe that enterprise microblogging information, believe that enterprises through micro-BO marketing products and services provided by the safety factor. To win more Word-of-mouth for the enterprise. Moreover, by perfecting the monitoring and warning system, the enterprise can find its own shortcomings and loopholes, which helps to reverse repair the data information of the accurate microblog marketing system.

3, draw on the "Gemini" mode, pay attention to the microblogging effect of marketing

Poly-Mei Excellent product microblogging marketing success is the use of the "Gemini" micro-blog Matrix, the company's official microblogging and its CEO Chen Au micro-blog synchronization, to create a 1+1>2 marketing model. The arrival of large data era, enterprise microblogging marketing can try "multiple star aplanatic" model, that is, on the basis of the Gemini model, all employees of the enterprise Micro-blog, third-party micro-blog to take into account, to achieve a stronger communication power and influence of the beep effect.

The essence of the beep effect is to consider the whole process of microblog marketing as viral transmission, through the first few dissemination points, to achieve the spread of 11 N, that is, through the official micro-blog, Enterprise managers micro-blog, corporate staff micro-blog, first spread to their own fans, and then by their fans spread to fans of fans ...

4, seize the customer experience

In the era of experience economy, customer experience is becoming an important standard for consumers to judge service value. Customers are no longer just meeting the functional benefits of a child product or service, but are more concerned with the pleasure and convenience of the experience that products or services bring to them during these functional benefits. From the perspective of the enterprise, the factors that affect the customer experience effect include the products, services, employees, brand and image.

With the advent of the mobile internet era, the most notable feature is the popularity of smart phones and rapid development, enterprises on this basis can be in the micro-Bo Exchange platform in some enterprises micro-BO marketing interface, in the rich smartphone features, but also to grasp the microblogging fans customer experience, For Enterprise Micro-BO marketing Open source work to pave the ground.

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