Micro-Customer: The pain and love of business microblogging marketing

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Just over 1.5, from the August 1, 2009 Sina Weibo online test to now, the development of micro-blog in China is sucking tongue. The emergence of micro-blog, change the way people think, change the habit of surfing the internet, enrich the netizens diving gossip paradise. With the increase in the number of users of micro-blogging, the following is the market price of micro-blog considerations and utilization.

Where people have business opportunities, where there is advertising. More than 200 million users of micro-blogging, this is the Chinese savvy businessman red fruit temptation ah, who will not, do not want to give up such an advertising platform, enterprise microblogging marketing (www.weibotianxia.com) will appear in due course.

Enterprise microblogging marketing Way is very direct, very simple, that is the construction of Enterprise Micro-blog. The use of Corporate micro-blog to expand corporate influence, enhance product image. There is a big problem in the middle, how the enterprise will be launched its own microblog, to attract more fans to pay attention to this to achieve the purpose of promoting enterprise products. There must be a solution to the problem, once again, timely, microblogging marketing platform or micro-blog Marketing Alliance appeared. At the same time, created a group of new network groups: micro-passenger, that is, micro-black passenger. The group is now a means for many companies to promote their microblog.

However, the micro-customer as a business microblogging marketing means is not a panacea ointment. It even makes companies headache.

First, let's talk about the company's love for the micro-customer.

Currently, Sina and Tencent, which occupy the vast majority of Weibo's market share, are the biggest habitats and breeding grounds for micro-bloggers. and similar micro-broadcast world, micro-communication such as micro-blogging marketing platform is their stage. The micro-clients have their own microblog, and the vast majority of micro-bloggers will have a certain number of fans, although this quantity can not be compared with Chen Yao, kai-fu Lee such a big man, but also very objective, especially a large number of micro-customers with a company's micro-blog for attention, forwarding, comments, reflected the effect is very objective. Therefore, the micro-passenger for the enterprise, has a great appeal. This is also a lot of companies are willing to invest a lot of money to micro-Bo marketing platform to feed the micro-customer reasons.

Second, let's talk about the "side effects" of the micro-guest.

As the cloud "bitter", although not conducive to the good medicine are bitter, but this shows that a lot of medicine is bitter. This is the "medicine" of the micro-passenger. Corporate concerns about the micro-customer community and the benefits of the micro-guest have further attracted many grassroots bloggers into the micro-passenger circle. Therefore, in the current micro-passenger circle does not have a good provision constraints, the micro-passenger in the weeding situation. A few companies to the author to reflect their own fraud, in a microblog marketing platform released after the task was a huge number of micro-customer orders. The micro-blog shows hundreds of thousands of fans, but the owner of the business after the event found that the hundreds of thousands of of fans are no avatar, no micro-blog content of zombie fans, the promotion of corporate micro-blog does not have any effect. The "zombie powder" incident made the company very distressed.

So, is it because of the aforementioned "zombie powder" example that we deny the micro-group? The answer must be negative. For the micro-passenger, the company should love or love, pain and love. At present, most microblogging marketing platform has been improving their own station on the micro-audit mechanism, at the same time, Sina and Tencent are also as far as possible to avoid micro-bo on the fake fans, "zombie fans" appear. Believe similar to "zombie powder" such events will become less and fewer, enterprise microblogging marketing channels will be more and more broad.

More business microblogging marketing issues, you can pay attention to Http://t.sina.com.cn/weibotianxiaguanfang.