Microblogging, a variety of blogs, is rapidly sweeping the world.

Absrtact: After stealing vegetables, snatching parking spaces, microblogging this blog variant quickly swept the world, for a time, in every possible way, Micro Bo become either grassroots or star, bypassing the traditional media, seeking the best platform from the media. In fact, Weibo is not only a personal show

After stealing vegetables, snatching parking spaces, Micro Bo-this blog variant quickly swept the world, for a time, no "micro" not to, micro-Bo become either grassroots or star, bypassing the traditional media, to seek "from the media" the best platform. In fact, Weibo has not only become a personal show, but also become one of the marketing tools of the enterprise. In addition to individuals, enterprises, many government agencies have also opened micro-blog, such as the National public security system, the number of micro-Bo reached about 60, of which the public security system in Guangdong Province has opened a micro-blog, formed a regional micro-blog group.

Sharing is better than stealing. Compared to stealing food, parking spaces and other stolen ideas, the idea of Weibo is to share. Psychic resonance, spark of thought, opinion communication, resentment and so on can take out "dissatisfied 耸听", for everyone to comment on. In this increasingly stressful society is divided into, such "express" can greatly alleviate people's pressure, and more than stealing vegetables, parking spaces and other "light do not say" game more interactive and practical significance. Sina Weibo users began to send tweets frequently since 10 o'clock in the morning, with peaks appearing at night and peaking every 22 o'clock in the evening, according to data from the China micro-Bo Yuanyang Market white Paper, published recently in the Internet. Among the active users of Sina Weibo, women account for 65% of the market, and men are only 35%. Female users ' record of their moods, entertainment, leisure, understanding of the latest events to keep themselves out of date is higher than that of men, showing that women are more concerned about life than men in using microblogs. Men are higher than women in the "exchange of work, learning experience, making new friends and expanding connections".

The portal site wins SNS. Once upon a time, in a happy net, Renren and other SNS Web site, the crowd, the Web portal seems a bit desolate, it seems that a lot of popularity were junior the site overnight took away. However, with the emergence of micro-blogging, portals are regaining lost ground, regain confidence. According to the Wanrui data published in the "microblogging media characteristics and user status of the study report," The microblogging user age of 18-30-year-old young users mainly accounted for up to 67%, and according to Wanrui data released "2009 China SNS Industry Development Status Research report" shows that, SNS users in the age of 25-29 years of the mainstream users. This shows that the micro-Bo and SNS main user groups overlap, and micro-Bo stickiness has gone beyond SNS, a great substitute for SNS trend. And Weibo already has the game function, this application once becomes potential, will have the more thorough impact to the SNS. Therefore, the portal site with micro Bo This engagement, so that SNS site is difficult to take.

The greatest "benefit" is the interest. Some people will have wealth, although in micro Bo this product, the portal has not found in addition to advertising a better profit model, but with the land, there is no worry about planting crops. In the microblogging market, the portal site has not put the SNS site in the eye, the real enclosure war between the portal launched, as in the same year's news, blog, the same is full of gunpowder.

In the four major portal sites, Sina is the first to launch micro-blogging business. August 2009, Sina launched micro-bo test, since 2010, Sohu, Tencent, NetEase has launched a micro-Bo products. The number of monthly coverage in the domestic microblog market rose from 54.521 million to 103.07 million in March 2010-June, according to data from Eric. During this period, Sina Weibo monthly coverage rose from 25.109 million to 44.358 million, an increase of 76.7%, up to 46.12% of the share. Sina Weibo in the popularity, use rate, preferred rate, satisfaction, user stickiness, authority and other 10 indicators on all the first. Sina Weibo has become the default value of Twitter.

Compared to a variety of software products Tencent, Sohu, NetEase, the media is more powerful Sina, its product line is not rich, therefore, micro-Bo also naturally become Sina's products in the few of the most important. However, micro-BO This product boss also when it is not easy, its "cottage" situation occurs repeatedly. After the famous writer Yuanjie Sina Weibo was "cottage", recently, the famous economist Hanzhiguo Sina Weibo by some portal sites "cottage" news. Hanzhiguo on Sina Weibo: "My Sina Weibo is the exclusive microblog I set up and run on my own, and at the moment I only have Weibo on Sina, and I have nothing to do with copying and imitating." In fact, not only Yuanjie and Hanzhiguo, a lot of celebrities are almost at the same time in a few major portals on a micro-blog, as for who is the Li who is the Li Ghost, I am afraid that only I and the most clear site, as to why did not pick broken, the estimate is also a tacit understanding of For now, celebrities who stay on Sina Weibo are far higher than other portals. However, this does not mean that other portals are willing to surrender, similar to "Wipe the gun" in the future is difficult to avoid.

Although Zhao Benshan has said in the sketch, celebrities are actually personal names. But in reality, a person's reputation is small can bring wealth for individuals, large can benefit the surrounding people and even the formation of industrial chain. So, as in the blog Wars of the year, portals have spared no effort to compete for celebrity resources, with particular emphasis on exclusivity. Rely on human feelings, by face, by service, platform and so many multi-pronged, because pull the big banner more, oneself also became the banner. Of course, these banners also need more fans, now, Weibo has become celebrities, stars and grassroots "dances", the most convenient, most affinity, the most fashionable show.

There is news that Baidu is also starting its micro-blog products in the beta. From Dcci predicted that the Chinese Internet actually does not duplicate the number of microblogging independent users, 2011, 2012, 2013 is expected to reach 100 million, 168 million, 253 million people.