Microsoft China's product strategy will be significantly adjusted

Source: Internet
Author: User
Keywords Microsoft Win8
Tags channel computer different installed it is market microsoft microsoft china

Absrtact: October 29 Exclusive news, Sohu it from a number of sources confirmed that Microsoft China's product strategy will be a major adjustment, the specific manifestation of Microsoft will not be in mainland China to sell Windows 8 boxed products. This means that Microsoft has taken a different approach to Microsoft in mainland China

October 29 Exclusive News, Sohu it from a number of sources confirmed that Microsoft China's product strategy will be a major adjustment, the specific performance of Microsoft will not be in mainland China to sell Windows 8 boxed products. This means that Microsoft has taken a different approach to Microsoft's global product strategy in mainland China.

In addition, sources from Microsoft official said that the WIN8 upgrade of the lowest price is 98 yuan, currently there are two types of users can enjoy this preferential conditions. One is the upcoming phase-out of the Microsoft Coem version (one of the boxed products) that users can upgrade to Windows 8 after paying 98 yuan.

Microsoft China product strategy to cancel Win8 boxed Products

Microsoft has been selling in China for three different types of channels. One is from the pre-installed PC manufacturers, one is to buy Microsoft's serial number, there is a sale of the boxed Windows products.

The purchase of Microsoft's serial number is divided into two categories. According to the product, one is the direct Windows product serial number, one is to upgrade the Windows product serial number. According to the sales channels, one is Microsoft's official website to provide serial numbers, one is Microsoft for the education market partner, the Ministry of Education, the Purcell Network.

Boxed products in China are also divided into many kinds of circumstances, but from the packaging point of view, roughly can be divided into two kinds, one is the color package, a simple package. There are a lot of differences between Jiangbao and color packs, such as the simple package can only bind to a computer, and the color bag is suitable for different computers.

Whether it is Microsoft's color bag or simple package, are in a very awkward position. The reason is that both of these boxed products are not selling very high. At home, pre-installed from the PC side occupies the vast majority of Windows genuine product sales, few users buy the bare metal after the purchase of boxed products.

Microsoft Official channel, located in the Ding Good b floor of the Microsoft Genuine Experience shop is vigorously promoting Windows 8 products. A head of the experience store said to Sohu it that there are only two ways to get to Windows 8, one is to purchase a PC device pre-installed Win8, and one to upgrade the existing product to Windows 8 by upgrading the serial number.

The above leaders ' message was confirmed by several Microsoft partners. Microsoft Official partner, Beijing Divi Technology Co., Ltd. is a responsible for Windows products agents, its head to Sohu it confirmed that Microsoft China did not launch the Windows 8 boxed products, at least within a year, China's sellers do not want to see this product.

Microsoft's other partner, Purcell Network Senior Vice President Xu Lemong to Sohu it revealed that from the news we received shows that Microsoft did cancel the boxed software, whether it is a package or a simple package, all canceled.

As a core partner of Microsoft, Suning is one of the first manufacturers to come into contact with Microsoft's new product. The latest Windows 8 Surface tablet has been placed at the booth in the first floor of Suning's Suzhou Street store. Suning Sales staff responsible for the region to Sohu it said that the current sale of the computer, in addition to surface, all other windows 7 computers, but users can purchase serial number to upgrade to WIN8, of course, there is only this one way, because Microsoft does not provide boxed Win8 products.

Chinese and foreign product strategy is different! Microsoft tries to localize its approach

It is not hard to see that Microsoft is developing a different strategy for the Chinese market than the Microsoft Global.

So how do foreign users get Windows 8? From foreign media reports, Microsoft has launched 4 channels, one of which is the direct purchase of wind 8 system DVD set, the price of 69.99 U.S. dollars (RMB 437 yuan).

The other three ways are to purchase Windows 8 devices directly from the physical and online stores, and Windows 8 will be pre-installed in these new Windows 8 devices, and any user with Windows XP, Vista, Win 7 genuine systems can upgrade to the win 8 operating system; Users who purchased the win 7 PC from June 2, 2012 to January 31, 2013 (except the Starter Edition version) can be upgraded to win 8 Pro Professional with 14.99 USD (RMB 94).

So why is Microsoft canceling Windows 8 boxed products in mainland China? Microsoft's channel partners, Microsoft campus Pioneer Program Partners, the new concept of Purcell Senior Vice President Xu Lemong said that Microsoft's boxed products have two kinds, one is simple package, one is the color package, Microsoft for the two products have developed a different product strategy , but the actual sales of both products did not work as Microsoft had imagined.

Xu Lemong said that Microsoft focused on the color package products, simple package is mainly for the assembly machine users, but, due to the existence of two products price differences, coupled with the market is not standardized, resulting in the two products sales channels appear a series of goods.

In addition, there is another reason for Microsoft to cancel the boxed product, that is, boxed product sales in China has been a chicken products, sales are very embarrassing. Microsoft is intended to sell DIY users boxed genuine software, but many of the purpose of saving users DIY is to save money, they rarely consider genuine software, which led to the boxed product sales are poor.

It's not hard to see that Microsoft has started to make product strategy adjustments in the country since Windows 8, and it's actually a localized requirement. In the face of different market conditions, the abolition of some chicken sales channels, Microsoft is not a bad thing.

98 RMB upgrade win8! Microsoft Upgrade Channel Big Bottom

Although boxed Windows software is about to exit the history stage in China, the inventory of Windows 7 products does not disappear. For these products, Microsoft also introduced a corresponding approach.

At present, the sale of boxed products mainly have color bag and simple package two kinds. The owner of Microsoft's authentic experience store told Sohu it that users would only need to spend 98 of dollars to upgrade their existing products to Windows 8.

And for the users of the color package products, it is not so fortunate. The above person said, the color package product upgrade Price is 248 yuan.

In addition, similar to the channel system of price protection, Microsoft also for June 2, 2012 to January 31, 2012 all purchase pre-installed Windows 7 computer to provide 98 Yuan upgrade services, upgraded version of Windows 8 Professional Edition.

In fact, in addition to the above several channels, as part of Microsoft's genuine plan, Microsoft campus Pioneer will also be targeted at the Chinese education users a special price strategy, the campus pioneer to provide users with Pro version, the price is 228 yuan.

Related Article

Contact Us

The content source of this page is from Internet, which doesn't represent Alibaba Cloud's opinion; products and services mentioned on that page don't have any relationship with Alibaba Cloud. If the content of the page makes you feel confusing, please write us an email, we will handle the problem within 5 days after receiving your email.

If you find any instances of plagiarism from the community, please send an email to: info-contact@alibabacloud.com and provide relevant evidence. A staff member will contact you within 5 working days.

A Free Trial That Lets You Build Big!

Start building with 50+ products and up to 12 months usage for Elastic Compute Service

  • Sales Support

    1 on 1 presale consultation

  • After-Sales Support

    24/7 Technical Support 6 Free Tickets per Quarter Faster Response

  • Alibaba Cloud offers highly flexible support services tailored to meet your exact needs.