Microsoft partner blockbuster Xbox still "hanging"

Daily economic News (blogs, Weibo) reporter Zhang Yejun from Guangzhou September 23, Hundred Vision (600637, shares bar) announced that the plan and Microsoft in China (Shanghai) Free Trade test area jointly set up Shanghai Hundred Together Information Technology Development Co., Ltd., and in the joint venture company shares 51%, Microsoft accounted for 49% of the equity. For Microsoft, the core goal of the partnership with the company seems to be only one-it will be limited to importing the Xbox for 13 years into China.　　Microsoft's Xbox makeover has been a good idea in a policy plot such as the Shanghai FTA.　　It is understood that in this cooperation between the company and Microsoft, Zhang, chairman of Microsoft Asia-Pacific Research and Development Group, who has been an independent director of the company, has made a strong match in the middle. Zhang has been trying to push Microsoft's Xbox products into China.　　In the 2010 ChinaJoy Games Summit Forum, Zhang has openly expressed the desire, he also revealed that Xbox360 machines are all made in China, each year to create 4 billion of dollars in exports. However, the door to China's gaming machine market has been locked by the government's ban. To prevent teenagers from indulging in games, June 2000, the State Council forwarded the Ministry of Culture and other 7 departments, "on the development of electronic game management sites of special management advice", stipulates that "from the date of publication of this opinion, any enterprises, individuals may no longer engage in domestic video game equipment and 0, accessories production and sales activities." "It is this policy that has made Microsoft face China's huge consumer market for 13 of years," exclaiming. In this case, Microsoft since 2012 began to transform the Xbox-into the digital entertainment sector, and the introduction of networking services, making host games a home terminal, it has become Microsoft's fourth annual revenue of more than 10 billion U.S. dollars business units.　　As of 2012, the Xbox has more than 5000多万个 box boxes, with more than 30 million online users. A domestic video company A senior executive believes that if "a new generation of home entertainment products" There is a clear product traces of Microsoft's Xbox, the regulatory authorities are very likely to be controlled, and may still not be able to sell at home. "If the so-called new generation of terminal products hit Microsoft brand, it is clear that the policy threshold is easily encountered, and if the home end product as the main push game application, the same is not optimistic." ”