Microsoft's aggressively fighting back: offering online free office

Absrtact: Just a few days after Google announced the launch of its operating system, Microsoft was finally forced to fight back, announcing that it would launch a new web-based version of Office software that would not be installed on the machine and used directly on the Internet.　　Just days after Google announced its operating system, Microsoft was finally forced to fight back, announcing that it would launch a new web-based version of Office software that would not be installed on the machine and used directly on the Internet.　　Since the day Google launched its free online desktop office software three years ago, Microsoft has been caught up in the dilemma of free and free.　　Although O ffice is seen as Microsoft's second-largest profit engine, Microsoft's shares rose 3.75% per cent after announcing the launch of free online software, a much higher than that of the day, indicating investors ' endorsement of Microsoft's new strategy. Microsoft will provide consumers with a free o ffice Suite based on W EB, including W Ord, Excel, Pow erpoint and O nen ote. These suits, called O ffice W Ebapps, will be announced in conjunction with the regular version O ffice 2010 and sold in free form.　　With a W Indow s live account, users can use o ffice w ebapps free of charge from the Internet. This is the latest manifestation of the growing business rivalry between Microsoft and Google, which last week announced it would launch a free PC operating system to challenge Microsoft's W Indow S. Google says the system is a bit like an inverse operating system, essentially unlike a browser. A netbook with Chrom E can almost instantly complete the boot action and will store data on the Internet, not the hard disk.　　This is no doubt a huge blow to Microsoft, but both sides defend each other, Microsoft also last month launched a new search engine Bing, directed at Google.　　The shift in focus from software to the Internet "software is a service" is a slogan Microsoft has been clamoring for years, but the revenue model for the Boxed Software collection license fee gives Microsoft a lot of cash flow each year, so it has been hesitant about the online free model.　　In the face of Google's challenges, Microsoft has had to speed up its transition, hoping to make a profit by attracting users to its free software, and by directing users to ——— such as Bing, which contains advertising content.　　Analysts have said that some of Bing's early successes suggest that Microsoft may have reached a crucial turning point in its efforts to boost its previously lost internet sector. But the pattern of earning revenue through online advertising has not been validated. Free o ffice is still likely to hurt revenue in Microsoft's sales and profitability department. The most popular version of the O ffice Suite includes a set of 150-dollar home editions containing four of Microsoft's free software. "Microsoft has been slow to move, but under competitive pressure, it has finally turned, from Bing to web-based online software, have seen this.　　"The world information analyst said. Microsoft's O ffice Department is operating at $9.3 billion in the first three quarters of the current fiscal year, earning 14.3 billion dollars. Foreign media, although the move in the short term may only slightly damage the income of O ffice, but it is Microsoft's most aggressive move to date.　　Microsoft is trying to shift the focus of its software business to an internet-based platform. Newspaper reporter Gao Lingyun intern lu