Microsoft's three-dimensional "cloud offensive"

Microsoft Global: Sound full position "cloud horn"

September 4, Microsoft officially released a new generation of cloud computing platform Windows Server 2012. According to Microsoft, Windows Server 2012 broadens the definition of server operating systems, not only with traditional independent technologies such as advanced storage, networking, virtualization and automation, but also by adding hundreds of features that enable customers ' data centers and applications to leap in speed, scale and functionality. Users can leverage their performance advantages and leverage their existing technologies and investments in Systems management, application development, databases, identity and virtualization to achieve cloud computing vision.

Windows Server 2012, the core of Microsoft Cloud OS, is not alone. Along with it, Microsoft has released a series of cloud-related products this year, including database platform SQL Server 2012, Development tools platform Visual Studio 2012, Cloud Management Platform System Center 2012, and more. Combined with Microsoft's cloud computing services platform, Windows Azure and System center,windows Server 2012 can help users freely transform between private, managed, and public clouds, managing and delivering applications and services.

"We have put forward a slogan: Cloud Optimize Every Business (cloud helps enterprise optimize all business). ”

Bob Kelly, Microsoft's global senior vice president for Windows Azure Marketing, said in a recent trip to Shanghai that through three types of data centers around the world Windows Azure, deployed Windows server, SQL Server, System Center customer Local data center, and the deployment of Microsoft Cloud operating system Third-party service provider Data Center, Microsoft can provide customers with a full range of cloud services, in accordance with their business needs to fully enjoy the cloud and cloud platform of the enormous advantages, which is currently only Microsoft in the world.

Microsoft China: Now move on from the beginning

If Microsoft had not received the expected return on investment in China in the PC era, the cloud era might have given Microsoft a chance to tilt back, as the charging model for cloud services would receive less intellectual-property constraints. It is therefore not surprising that China has become a strategic powerhouse of Microsoft's cloud computing.

This can be seen in a series of moves from Microsoft in China. Microsoft China's Cloud Computing Innovation Center (CICC) settled in Shanghai in March 2010, 6 months after Microsoft CEO Steve Ballmer announced that Microsoft would tilt 70% of its resources to cloud computing. 2011, Microsoft China in tech Ed technology conference to start cloud + end strategy. Last March, Microsoft announced that Dr Zhang, who is Microsoft's global senior vice president and chairman of the Asia Pacific Research and Development Group, began directly to lead the Microsoft Server and Development Division (STB) China Research and development team, The STB (China), which started in 2005, is the core of Microsoft's Asia-Pacific Research Group (STB), which focuses on Microsoft's public cloud and private cloud technology, and is one of the company's five business units in 2012, with nearly 19 billion U.S. dollars in revenues, becoming one of Microsoft's three biggest support businesses.

September 19 This year, STB, a member of the China Advisory Board, is also the most important decision maker of the STB Division Somacega. Somasegar, responsible for Microsoft Development Tools Division, global senior vice President, Zhang, Bob Kelly, David Campbell (responsible for Microsoft SQL server/Large data, technical fellow) all came to Shanghai, for the development of STB China to advise.

"In the new fiscal year, Microsoft will recruit 1000 new employees in China and invest more than 500 million dollars in annual research and development." China can be said to be Microsoft's second headquarters. "Zhang no secret of China's importance to Microsoft.

"Microsoft has been in China for 20 years, but this is just the beginning, because there are a lot of changes and transformational work to be done in the future." In a sense, only if China succeeds, can Microsoft succeed. So, let's keep a very excited and enthusiastic attitude to meet this market! "Somacega also issued a very optimistic declaration.

(Responsible editor: The good of the Legacy)