Millet is still a mobile phone company

Absrtact: "Editor's note" as a mobile phone and related products provider of millet, and Samsung, Lenovo, Nokia is not the essence of the difference, it may still be a tens of billions of dollars at the door of the Barbarians wandering Savage, huge potential, but its value is still far from the rumors

"Editor's note" as a mobile phone and related products provider of millet, and Samsung, Lenovo, Nokia is not the essence of the difference, it may still be a tens of billions of dollars at the door of the "barbarians" wandering, the potential is huge, but its value is still far from the rumors of 30 billion, 40 billion or even

Millet CEO Lei

What is the value of millet, the company that founded four years ago? Like the number of phones it sold, the speed of the change is dazzling, amazing with the voices of doubt, from the establishment 1.5 after the 1 billion dollar valuation, to a few months after 4 billion dollars, to the second half of last year's 10 billion dollars, the beginning of this year's 30 billion dollars , and in recent months someone has labeled it "100 billion dollar company."

Of course, these valuations rarely come from the official millet response, whose most recent response was the confirmation of a 10 billion dollar financing valuation in the second half of last year. How much does millet cost? It's not just a wealth-digital game, it's about the future of one of the most high-profile, and perhaps most successful, startups in recent years. The last time we faced this situation, is in Jingdong Mall, the company with all kinds of rumors of the birth of the site, the current market value of nearly 40 billion dollars-proof of its supporters of the vision.

For a while, Yin Seng will interpret the millet pattern from a variety of possible angles, such as a mobile phone company, a power company, or a soft and hard service integration company like Apple, in the form of a series of "valuation millet" articles. I hope this is not just about valuations, but about the different dimensions of the highly admired Millet model.

Today's launch is the first: cut out all the packaging, millet in nature and Samsung, Lenovo, Nokia no difference-it is the first mobile phone company, it must first survive as a mobile phone company.

Millet Technology founder Lei must not want the media and potential investors to the Samsung, Lenovo, not to mention Nokia (a few days ago, a millet employee has been widely questioned about the "disrespect" of Nokia who is downsizing), but from the point of view of the investment or millet model learner, This comparison is indeed necessary:

After a while, the imagination began to give way to the brutal reality, millet may not be able to easily get Samsung and Lenovo to what has been achieved, and Nokia has achieved--in the field of electronic consumption, almost no one company with a variety of attractive stories and innovative marketing tools, so that users can stay in the long run, At any rate, you must first be a cost-effective product company.

In this regard, even Apple is no exception. Most people have accepted that Apple's success is due to the integrated business model of its soft and hard service, but think about it, and when we talk about Apple's short-term performance drive, the more we think about what new products it will launch next, and how big the price range is.

So, to give millet such a sales are said to be close to tens of billions of dollars, valuations could be billions of or even tens of billions of dollars worth of corporate valuations, and it must first be seen as a company that produces handsets and related products, because the size of these already established limits the likelihood of a big adjustment in the future (a similar phenomenon called the scale trap , Yin Seng will be devoted to other articles. In this respect, it has nothing to do with Samsung, Lenovo and Nokia. This means that it cannot escape some of the basic rules of the field.

Samsung and Lenovo are based on a segment of the product, Samsung is a mobile phone, Lenovo is a PC, but also to do other around the household and personal electronic products, and Nokia before falling to the altar, mainly a mobile phone company. As it happens, three companies have been the main engine (or one) of the Chinese market, based on a low-cost advantage-Samsung is the cost advantage of integration, Lenovo is the cost advantage of Chinese manufacturing, and Nokia is based on large-scale design, marketing and manufacturing cost advantages.