Millet MIUI Lessons Commercialization: Strengthening cloud, App store and games

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MIUI is a customized mobile phone operating system based on Andorid, which is one of the troika of Millet's first start.

Sina Science and Technology Menghong

For MIUI (Mi King), the past year has not only meant more than 10 million users, but also meant MIUI the start of business model exploration. Internally, the process is described as: a missed lesson.

MIUI is a customized mobile phone operating system based on Andorid, which is one of the troika of Millet's beginnings. August 2010, the operating system released the first beta version, last August, the number of users more than 6 million. It is also the millet system is the most "internationalization" of one, MIUI has supported 23 languages, known as the world's 17 fans station.

Each millet cell phone factory will be pre-installed MIUI, in addition, there are dozens of mobile phones can be installed through the brush machine. According to the truth, miui more users than millet mobile phones. In fact, the millet mobile phone sold 7.19 million units last year, according to this rough calculation, non-millet mobile phone MIUI users about nearly 3 million.

Lei can give millet mobile phones this year to sell 1200~1500 million, but Miui responsible Hong Feng can not give the MIUI user's growth target. "MIUI development space is still subject to a certain limit," Hong Feng this due to the millet hardware sales, as well as non-linear growth, small brush machine space.

Still, the MIUI, closely tied to the millet handset, will not worry about growth anytime soon. The real challenge is that the millet has been through the hardware profit, the user's larger MIUI line?

A year ago Miui couldn't give a full affirmative answer. At that time, Millet seemed, Miui appeared obvious imperfections-compared with competitors, MIUI lack of revenue-generating structure. Without income, MIUI cannot prove the correctness of their business model; without the biosphere, it is not just miui who are affected.

So from the beginning of last year, Miui quietly began to learn how to "make money." The following four areas, it is the year "remedial" report card on the most significant improvement.

Application Store

The official application store, originally MIUI, is just a collection of Third-party application stores. And since last June, MIUI's App Store, which has been used by default, has become a real application shop. It is revealed that the Millet application store is not yet profitable, but insiders also believe that making money is only a matter of time.

Data show that the Millet application store has 5 million of the user size, the application of the distribution has reached 200 million times. In contrast, at least a year ago, the domestic Android App Store said it was distributing billions of dollars a month. Previous MIUI users have found that the installation of Third-party application stores failed, the Hong Feng firmly denied that MIUI intentionally.

Cloud Services

Around August, MIUI's cloud services were further strengthened. At present, the MIUI provides the cloud service including the address book, the text message, the photo album and so on, this also is the most opponents also to do the matter. Data show that currently MIUI cloud services active users are 2 million. In contrast, Baidu nearly 30 million of the cloud services users pushed last year.

Behind MIUI Cloud Services is the infrastructure that Jin Shanyun provides. At the end of November last year, Millet announced that it would spend $1.82 million to buy a 9.87% stake in Jin Shanyun, and two companies were more tightly bound together. MIUI will the future be limited to other cloud service rivals? Hong Feng's answer is: Android is open, MIUI is open.

Game

For any internet company that wants to make money, games are a must, and the question is whether it can be done properly. Last September, MIUI began running the center of the millet game, trying to cash in on the traffic.

At present, the Millet Game Center has included more than 4,000 games, and miui through the mature "transport into" mode to make money. This is more than half of the cooperative game, the introduction of the built-in millet payment system, which undoubtedly reduced the MIUI access to the threshold of partitioning. It is revealed that the ultimate goal of MIUI is that all games are connected to the payment system of millet.

In the past few months, 300~400 million users have used the center of Millet Games. Hong Feng did not disclose revenue and data on the game, but he stressed that MIUI was significantly different from other gaming platforms.

"Millet to do is not hardware and software or internet companies, but to do lifestyle, lifestyle," Hong Feng said, "We sell is a kind of trendy happy feeling." He added that cooperation with MIUI can also be achieved through the Millet Mall, the promotion of game around the sale of products, like "Angry Birds" to obtain diversified income.

Theme

In the exploration process, the most controversial issue is the subject charge. Last November Millet announced the decision, the user as if suddenly "fried pot", strong push rice coins, forced charges and other accusations. Hong Feng This time again stressed the introduction of charging theme, millet "Half a dime" is not for revenue, just want to further enhance the quality of the theme.

However, Millet is still involved in charging the subject of the split: 37 open. Millet Seven, designer three. Currently MIUI on the theme of the download has been nearly 400 million times, and the charging theme is only a few of them. Still, the official data show that there are already theme designers on the MIUI platform to get a four thousand or five thousand-dollar split.

The four areas mentioned above are clearly not all. As a part of the near-bottom architecture, Millet thinks MIUI can provide value at different levels and has a lot of profit space. The data contrast also shows that MIUI want to profit facing the competition can only be more and more fierce, and new attempts and exploration will certainly continue.

What is Miui's own and left to a third party? Hong Feng bluntly millet can do well, will not easily let go, and on the other hand he will also say: "Ray always keep with us, don't Zeize".