"Millet. Mobile phone" domain name was registered, mobile domain name brand resources to protect the attention

Public Data display: Millet 2014 sales of mobile phone 6100多万部, compared with 2013 year-on-year growth of 227%, turnover revenue exceeded 73.4 billion yuan, compared with 2013 year-on-year growth of 135%. The technology company has entered the forefront of domestic smartphone makers in a short span of four years with its superior mobile internet marketing model. After a new round of financing at the end of 2014, Millet was valued at more than $45 billion trillion.
&NBSP
Many people think that millet can create miracles because it adapts to the trend of Internet development, seize the consumer new era of potential demand, thus creating a good consumer experience and word-of-mouth transmission, to achieve an amazing leap. However, recently, there is news that the millet is in the field of mobile domain name lost "millet, mobile phone", and by the third party to rush, let the people surprised.
&NBSP
There are industry insiders said, mobile domain name recently, from December to January of the beach, has been affecting the enterprise and domain name investors heartstrings. However, due to the entry into the beach, registration rules have been fully opened, the registrant no longer need to hold an international trademark certification, but priority to obtain priority, which allows many influential enterprises or brand mobile domain names are registered. Recently, not only "millet, mobile phone" has been unregistered official registration, "Alibaba, mobile" and "Taobao, mobile phones" have been registered, do not exclude competitors or domain name investors.
 
". Mobile" top-level domain as a newborn of mobile internet, its excellent marketing value is widely regarded as the unified entrance of Enterprise mobile application. The "millet, mobile" and "Alibaba. Mobile" and "Taobao. Mobile" were registered, which could mean that millet and Alibaba lost their positions in the protection of the unified import of mobile applications.
 
In fact, some High-value brand resources, such as trademarks, Internet domain names and other events have been registered repeatedly occurred, although the company has been criticized but often helpless. 2014, tick-tock taxi app once hot market, and quick taxi subsidy between the war is still continuing. But the smart tick-tock taxi was a Hangzhou enterprise to register its trademark, and issued a sky-high demand for transactions can be redeemed. Finally, tick-tock taxi had to be renamed as "drop a taxi".
 
Coincidentally, in 2014 Google Google X department launched a health project called Baseline Study. But only one months after the project was announced, someone had registered an Internet domain name named "baselinestudy.com". Eventually the domain was acquired at a high price of 240,000 yuan. It can be seen that the brand assets of the enterprise has been recognized by many investors as the road to enrichment.
&NBSP
An expert in the field of brand protection says that while these cases are happening, there are stillMany enterprises in the brand protection awareness is very weak, too slow action, for investors and even competitors left an opportunity. The current popularity of mobile domain name is self-evident, as the first top-level domain for mobile terminal addressing development, its value even subvert the ". com" and other traditional top-level domains. Mobile phones can be corporate official micro, public number, APP, Web site, micro-community, such as mobile applications unified, more and more enterprises and mobile phone users recognized. If you want to make a difference in the mobile internet business or brand, you should not easily ignore the value of mobile domain name, we must do a prudent assessment, the need to use the domain name of the first time to apply for registration.
 
At present, "millet, mobile phone", "Alibaba. Mobile" by others have been registered in the industry has aroused extensive discussion, the beach may also have a high profile brand hot word was registered investors, it seems that enterprises only really establish brand awareness and act as soon as possible, Can make mobile end brand assets impregnable.