Mobile end users Grow rapidly

Absrtact: What is the development direction of video industry? Mobile video and marching hardware are considered to be the two most likely. As the largest video enterprise in China, Youku Potato Group CEO Koo first platform for the former. Mobile video Just the past concept Koo put now

What is the development direction of the video industry? Mobile video and marching hardware are considered to be the two most likely. As the largest video enterprise in China, Youku Potato Group CEO Koo first platform for the former.

Mobile video is just the concept of the past, Koo the current development as a multiple-screen strategy, that is, mobile phones, tablets, PC end of the content, marketing, communication and branding, to achieve the scale effect.

"I haven't come out for an interview for a long time, and I'm not used to it. "The absence of the media Koo again to attend the conference is a multi-screen strategy platform."

Mobile end users Grow rapidly

Eric Yang Weiqing, president of the group, said mobile terminals, especially mobile phones, have become the mainstream video screens, with mobile users growing by more than 50% this year, and the size of their video users is expected to be comparable to that of PCs by 2015.

and Youku potatoes feel more direct. Koo said that the first half of this year, the number of Youku potatoes mobile users increased by 100%.

In the future video industry, video playback, user coverage and viewing video will replace the installed capacity to measure the video business.

In the multi-screen era, Koo that the focus of brand and content communication is television, network video and two transmission rate, of which, SNS and network video to join, is to spread in-depth user's core influence.

Youku potatoes will have four platforms in the future, with Youku PC-side and mobile-end, potato-side and mobile-end. These platforms will achieve content, advertising through.

At present, although the mobile phone, tablet computer user speed growth, but the mobile end of the overall revenue is less than 10%, Youku potato is also considered by the industry is the power of mobile users to fully show the advertisers stage.

Can't say never do hardware

Another industry trend is hardware, in the Millet box, video tv, PPLive box, such as various hardware offensive, Youku potatoes are a bit conservative.

"We won't say we won't do it, but we'll do well first and then publicize it, it's our habit." "Koo said.

But in fact, the video hardware is not enough user size is the reason for the slow beat of cool potatoes.

Data show that the various types of parallel imports of boxes, the domestic box, hardware, color TV users are the largest number of millions, compared to PC and mobile phone end of hundreds of millions of users, the hardware market has not been fully developed.

Another verdict is the pattern. Video enterprise How to do hardware? Koo gave the answer, is to find partners, when the Youku decided to do, will certainly find the corresponding suppliers.