Mobile internet age, the road of the transformation of house search how to go?

Donews December 3 feature (reporter Yu Vivi) facing the rapid rise of mobile internet, the establishment of the 15-Year-old SouFun is experiencing a change in the future.

Recently, the search house holding chairman Tianquan officially announced the SouFun to the mobile Internet transformation of the big platform strategy: in the original platform system, search House will build mobile internet media platform, trading platform and financial platform. And for the search house and real estate intermediary cooperation, search room, said, search house and intermediary company is the relationship between division of work, search House will never replace the real estate intermediary industry.

Difficulties in traditional real estate transactions

After 15 years of development, the business layout of the house has been expanded from the earliest Beijing, Shanghai, Shenzhen, to the current more than 330 cities. From the results of 2013 years of house search (annual income of 640 million U.S. dollars, net profit of 298 million U.S. dollars), search House has become the most profitable one of the company.

Throughout the development of the real estate industry, the demand for a strong real estate economy has become the main driving force to support the rapid growth of the search House business in the past few years. But with the advent of the mobile era, the housing market suddenly turned cold, the traditional real estate transactions began to focus on the outbreak. Zhangbu, Vice president of House search, pointed out that the difficulties of traditional real estate transactions are mainly embodied in four aspects:

First, real estate deals are big deals. Unlike traditional electric dealer transactions, real estate transactions are huge, even if the transaction Commission will reach 100,000 levels;

Second, more small white users. Usually, a person to buy a lifetime or two suites, these users in the handover, legal links exist a variety of problems;

Third, the product is not standardized. The same property for each house is not the same, buyers in the purchase of a house usually only a large feeling hungry, rather than the concept of standardization;

Four, low-frequency times. This has caused the real estate transaction Internet trading platform construction has the greater difficulty.

Zhangbu further points out that these difficulties exacerbate the possibility of real estate transactions being realized on the PC, while the problem of one-way transmission of real estate information is difficult to solve. From the mobile Internet development to the current situation, the characteristics of the mobile era of real estate trading platform and trading closed-loop construction has become possible. As a result, the house search began in 2011 to start the transformation of mobility.

How does the mobile age search for a room change?

Through the development of the past 15 years of the summary, as well as the future business prospects, Tianquan realized that the PC platform is a long-term advantage of the search house, and mobile platform is the next continuous force point search. "Mobile internet changes in the industry is imminent, how to fully borrow the advantages of mobile internet era to solve the industry pain point, is the search house and real estate enterprises need to think and change the core."

Tianquan said that 3 years ago, SouFun began to vigorously promote the mobile and transactional platform, after three years of building, SouFun mobile platform has shown a certain scale. As of this year, the room World app download has exceeded 30 million, SouFun mobile end of the flow has been the PC traffic.

At the same time, Tianquan also launched the first release of the "Housing World platform," the embryonic form, including mobile Internet platform, trading platform and financial platform. Of these, trading and finance are two key words.

Tianquan introduced that the transaction platform for House search will be composed of new house electric quotient, second-hand housing and home trading platform, through a series of mobile tools to achieve the closed-loop construction of the transaction process. "Take the initiative to embrace the mobile internet, the whole heart to solve the user's home purchase pain point, is to meet the mobile internet era of the necessary mentality," Tianquan that in the mobile era to actively meet the changes, and changes to return to users.

"How to achieve shorter links, more efficient, lower costs, this is our most important platform for the construction of the thinking," The significance of the Internet platform is to build people, people and services links, the mobile era of such links should be shorter, more efficient, and the cost of access should be lower. "

Finance is the SouFun 3721.html ">2014 annual focus on the new business, mainly including housing, second-hand housing related loans." Talking about the prospects of the financial business search, Tianquan said that the search House trading platform needs financial support, this is complementary, search room three trading platform to build without the support of financial platform is not.

Alibaba in the Real estate field

At the end of October this year, Beijing chain Home announced the complete termination of cooperation with the house search, accusing SouFun has become an intermediary company, become a competitor of the chain. Then, I love my family also to the outside world announced in the leasing business and the search for the termination of cooperation, the sale of housing business will cease to cooperate in the year, Zhongyuan real estate related people also said that the future may be considered with the search room and other platforms to terminate cooperation.

In the earlier, SouFun in Hangzhou, Chongqing and other land due to the problem of port fees, the joint boycott of many intermediaries. SouFun because by intermediary company, stock price and market capitalisation fell sharply, a time soufun already is "embattled".

For the outside world is rumored to be alone to do real estate transaction process services, Tianquan's response is negative, he said, whether from investors, or search the house of the Self positioning, SouFun has been firmly in the platform. Search room hope to work with partners, for buyers and owners to provide the best service. "SouFun and intermediary company must be a kind of division of business, SouFun will never replace the intermediary industry."

Zhangbu said that if the positioning of the SouFun is a large-scale transaction, and partners do the same business, is the direct competition. The whole brokerage, intermediary industry should be open-minded, not because the house did intermediary things, it is in the competition. "Search room to do the platform of the heart will not change, this is like Alibaba in the shop sellers, we have to do is just a platform." "(end)