Mobile Internet applications The trend of intelligent tourism look forward to "blowout"

As people's living standards continue to improve, the "Golden Week" during the family travel seems to have become a lot of people's annual plan. According to statistics published this year, China's Mid-Autumn Festival and National Day 8 days holiday, the national total reception of tourists 425 million times, to achieve tourism income of 215 billion yuan, tourists spend 495 yuan per capita.

However, in the development of tourism throughout the country, due to the electronic integration is not enough to cause the tourist attraction, leading to tourists into the scenic spot time cost is too high, in the scenic area of the user experience is too bad contradictory problems become increasingly obvious.

Although the concept of "intelligent tourism" has been put forward for many years, real implementation is difficult. Shang, director of Shandong Tourism Information Center, recently held the 2012 Summit Forum on Intelligent Tourism industry, 2011 Shandong Province all scenic spots through the network sales tickets accounted for only 0.22%, and the electronic tickets compared to the traditional use of paper tickets is very small, the future market space is huge.

Tourism "electronic" look forward to blowout

According to data from China Internet Network Information Center (CNNIC), as of the end of June 2012, China's mobile phone users reached 388 million, up 22% from the same period last year. According to the data from the Eric Consulting, China Mobile internet market will reach 97.6 billion yuan in 2012, the growth of 148.3% in 2011, China Mobile Internet rapid development and huge potential.

Nowadays, the handset terminal has become the user daily travel essential communication tool, but the terminal intelligence unceasing popularization also for the travel industry to enter the mobile internet to provide the good environment and the user Use Foundation, the traveling "electronic" is the imperative.

Chaofang, a joint CEO of the US Soft Tong, said with the continuous popularization of mobile internet and intelligent terminals, the application of mobile technology in the tourism industry to achieve real "smart tourism" from the idea into reality, for example, the use of bar codes, two-dimensional code distribution of the scenic area of the electronic tickets, through the electronic ticket certification and reading for user statistics, According to the real-time flow of people data released scenic spots traffic and tour forecasts, mobile phone clients to navigate the scenic area, AR technology for real preview, and so on, mobile technology greatly help to achieve the "destination forecast" "Booking scene ahead of" "Personalized Guide" "Attractions people Flow Science Statistics" "peripheral consumer interaction".

"Intelligent tourism in the future, whether from tourism marketing or scenic tourism services can form a closed-loop marketing and management and service system." Chaofang said, for example, in the vicinity of attractions, shops, restaurants and other physical stores can also use two-dimensional code application to promote their own information display and marketing services to promote, and to achieve a wide range of terminal recognition, accurate user data statistics and analysis.

Mobile Internet makes travel more enjoyable

The popularity of mobile internet market let app application has been deeply rooted, now in the mobile tourism industry, to where, Ctrip, art and other applications have been on the ground, but most of these are users in the travel before the determination of hotel, air tickets and other travel information booking products, But for the scenic spot entity consumption link Current app application is relatively scarce.

Shandong Province Tourism Information Center Director Shang said, before the popularity of the smartphone, the tourists to the destination of physical consumption in the network information level is a fault, but with the constant popularity of intelligent terminals and mobile Internet, the current fault has basically disappeared, with the attendant is a more extensive business model.

The so-called destination entity consumption is the real consumption on the level of tickets, shopping, catering and so on, and at present the app is used as a platform to use two-dimensional code as a carrier to link the consumption process of tourists in scenic spots and to realize closed-loop marketing management and service.

"billion U.S. soft Qualcomm has done a" smart travel services "preparation, 2012 we launched a new self-service app generation service platform, service providers and attractions can use modular function to quickly generate tourism app, one-stop to provide users with tourism information services, scenic forecasts, popular recommendations, tickets booking and calibration, Scenic spots guide, tourism location navigation, online service consulting, peripheral promotions, etc., "Chaofang said that the future billion U.S. hope to be able to in the mobile Internet industry to provide customers with better business services.