Mobile Internet debris age appropriate search technology to play the personality experience

2014, the group released the 2014 China Mobile Internet Industry annual research report. Data show that in the past year, China Mobile internet users reached 500 million people, 2013 China Mobile network market size of 106.03 billion yuan, an increase of 81.2%. It is expected that by 2017, the market will be close to 500 billion yuan. The size of the mobile search market is also expanding. 2013 China Mobile search market size of 4.55 billion yuan, the year-on-year growth rate of 264.1%, the next few years mobile search market size will usher in the peak of growth. In the traditional search market, Baidu lead, into the mobile search market, Baidu will further the PC end of the search edge to the mobile end, in the first-tier city user groups, occupy a greater influence. However, the mobile internet era is not the traditional Internet replication, mobile search is far less import status than the PC era. Even the PC-side search giant like Baidu, after moving into mobile search, will find that user behavior is different from the PC era. At the mobile end, the user points to open the browser, and then open the Baidu page to search the behavior is greatly reduced, because the user needs the content of the segmentation trend is more and more obvious. Therefore, as users in the mobile end of the search for Baidu's discrete, coupled with mobile search this piece of "big cake" more and more, the current mobile search market pattern still exist many variables.

"The mobile internet will be the age of fragmentation. "Facing the fast-growing mobile search market, Wangxi asserts.

Fragmentation is the first manifestation of the market pattern. In the case of the App Store, there are no fewer than 20 app stores in China that have been heard by users, each with a fixed user base, with extremely fragmented user holdings. Mobile search, but also a blossoming market pattern.

The user's needs are also fragmented and highly personalized. The app portfolio on each user's phone is unique and is a DIY object. This allows any app to sit on its own with 10 million to 20 million users. At the same time, some applications will be highly detailed focus of the color, such as ink weather, aunt and so on. "In the PC era, this type of product that satisfies the needs of the middle and tail is not coming out," he said. In the mobile Internet era, the application of the demand for the middle and tail may also be successful. ”

It is this fragmented trend that makes it difficult for the mobile internet market to emerge as a king. The market for mobile Internet applications is extremely fragmented, and any application that is displayed in front of the user is exactly the same. This leads to extremely fragmented traffic, and several mobile searches are normal. Therefore, the ecological space, Wangxi that, unlike the PC era of the first three home alone, the mobile internet has long been the top 5, 6 Live Well, 7, 8 difficult Some, even the first 10 have a good living space.

In Wangxi's view, fragmentation has led many enterprises into mobile search, which is good for the industry itself, can give the product more imagination space, but also to provide a lot of opportunities for entrepreneurs. With app as the core mobile Internet, the most important thing is to have unique products that can catch users. "You can make a valuable thing by focusing on it and doing it to the extreme." "In the whole mobile Internet traffic dispersion of the current situation, the core competitiveness of manufacturers lies in the accuracy of the market positioning, product quality is excellent, therefore, the breakdown and vertical signs began to appear." "The future of mobile internet is small and beautiful, fragmented, everyone has a personalized free combination." ”

Appropriate search is constantly in the attempt to personalized presentation. For example, searching for something nearby has always been a feature of mobile search, and the appropriate search began three years ago to launch this service, such as the point of Sichuan cuisine, the search is the first mobile searching field to start to achieve this search.

According to Wangxi, currently appropriate search is committed to personalized research projects, hoping to introduce a user needs and desire to interpret the product. In his view, the ultimate of personalization is no box search, WYSIWYG. "Previous search is a box, a word, but I personally think, search only need one behavior on it." "In the Wangxi concept of the mobile search blueprint, users into the future of the appropriate search applications, only a few clicks, the appropriate search background analysis system can determine what is the user's required content, and then push the corresponding content to the user." Wangxi firmly believes that the mobile phone is a very private terminal, unlike computers are likely to use more people. Even the closest people don't share their phones with each other, so this time, personalized, customized content push becomes a requirement and a trend.

and the appropriate search for this "no-frame" searching blueprint once realized, to the search field, will be a stone to arouse the thousand layers of waves. As early as the development of the search engine, "keyword" marketing as an important means of brand promotion has attracted much attention, and the "key words" marketing is possible, it is the existence of the search box. In some search engine enterprise's eye, the user must need "the box" to live. But in Wangxi's view, why does the mobile internet need a box? Keyword search is also often biased, sometimes confined to the language of the meaning is not accurate, sometimes the user may not be very clear himself what they want. "We want to analyze the user's past behavior, calculate what the user really wants, and then push the personalized information to the user." ”