Mobile internet difficult to singled out a mobile strategic alliance of Renren

New Express reporter Hong Wen

Unlike the PC Internet era, the mobile internet is moving into a "clique" era. At the 2012 mobile Internet conference held last week, Renren and Rovio, Vuzz, Nubee, Flipboard, Talkbox, Clevru, DeNA, NetEase and other manufacturers made up mobile strategic alliances. Chen, Chairman and CEO of everyone, revealed that mobile internet advertising will be implemented in all platforms.

Mobile Internet hard to fight

Although the same is the Internet, but the mobile Internet on the mobile screen is very different from the Internet on the computer screen, and those internet giants with innate advantages on the internet face a lot of difficulties when they move to the screen of mobile phones, and the Face-book, which is popular all over the world on PCs, is facing the transition problem on the mobile internet. Chen, Chairman and CEO of Renren, has said that traditional internet companies have no advantage over mobile internet because the mobile internet is a relatively closed ecological environment in which the founder of these ecosystems became rulers, such as Apple's App Store model built on the iphone, And the Android ecosystem that Google later mimicked, Apple and Google are the rulers of these ecosystems, not the internet giants like Facebook, which are hot on the Internet.

Well, for those who have neither the ability to govern the ecosystem, and unlike handset makers, which have the ability to control hardware, there is little capacity to fight the ecosystem rulers, and the only way to get a slice of the mobile internet boom is to try to forge an alliance to "rumble" the ecosystem. That's what Facebook does, and so is the Mobile strategic alliance launched by Renren.

It is understood that Renren and Rovio, Vuzz, Nubee, Flipboard, Talkbox, Clevru, DeNA, NetEase and application sinks and other partners will set up a gourmet sharing, game entertainment, news aggregation, such as a wide range of aspects of the content matrix, This is also the most large-scale third party strategic cooperation since 2009 to build mobile open platform.

It is noteworthy that, in addition to NetEase and application sinks, other collaborators are from overseas, including the famous game "Angry Birds" developer Rovio. Overseas, these mobile Internet developers built social-networking ecosystems around Facebook and Twitter, but as Facebook and Twitter did not enter the Chinese market, Renren, also a social-networking location, is an ideal choice for these overseas developers in the Chinese market. In the above mobile strategic Alliance's cooperation, the application developer may use the Renren platform to develop the Chinese user.

Mobile Internet Money path: Games + Advertising

While mobile Internet is moving towards platform, more realistic money-making problems are also in the front. According to the first quarter of 2012 reported by Renren, the net game business accounted for 54.5%, up to 17.5 million U.S. dollars, an increase of 90.7%, in the company's many business growth most eye-catching. In fact, the game is becoming a powerful weapon for the company's Denver Mobile Internet.

Chen that social networking is similar to a PC platform for revenue generation in mobile platforms, but the game may be ahead of advertising, as the SNS market in Japan has confirmed. However, he pointed out that the mobile Internet is still in the enclosure stage, may last for a year. It is obvious that overseas game developers occupy an important position in the Mobile Internet Strategic Alliance launched by Renren.

At the same time, Chen said: "A lot of mobile traffic is from the smartphone, we are targeting this part of the user revenue, so we are trying some advertising mode." Once successful, we will sell brand advertising in mobile applications, and possibly build mobile platforms as the core.