Mobile Internet enclosure Movement broke out

It seems like everybody's going to be on a cell phone.

Jinshan Chairman Lei founded the Millet technology, claiming that the cell phone by Millet research and development, and by the Hua-Ying Nanjing factory and Foxconn Weifang factory for Foundry. In 2011, the September listed Millet mobile phone, the price of 1999 yuan. In May 2012, the release of Millet Mobile youth version, 1499 Yuan.

Alibaba's Aliyun and manufacturers in the language of the cooperation, in July 2011, the two sides launched the first Aliyun OS system Mobile Language W700, the price of 2680 yuan. And then the launch of the price of 1499 yuan Bumblebee and the price of only 699 yuan wasps.

Baidu in December 2011, and Dell launched the launch of a software platform for Baidu Streak Pro D43, the price is 2999 yuan. In 2012, the May adopted the Changhong OEM, Foxconn, by the Baidu Software and network support methods, launched the H5018 model mobile phone, priced at 899 yuan.

360 with Huawei to launch 360 special machine, the price of 1499 yuan, and in the negotiations with a number of manufacturers.

Shanda model similar to millet, Foxconn for the foundry. It is not yet listed and is expected to cost about 1199 yuan.

NetEase and manufacturers to cooperate, did not publish a specific listing plan, the estimated price of 1000 yuan below.

Internet Reds Luo announced the start of mobile phones, the IPO time is undecided.

Last week, a short period of three days, Qihoo 360, Baidu, NetEase, such as a number of Internet big group announced to enter the mobile phone market, coupled with the previous Alibaba, Shanda and millet technology, Internet mobile phone high-profile enclosure movement broke out abruptly.

Each said is not enough, the words of war with the following: Dongfeng blowing, drum beat, mobile phone market who is afraid of who? 360 chairman Zhou said, no matter in the Internet you how to make a difference, but in the mobile phone this piece of people at the same starting line.

Behind the noise, there is a strong desire for mobile internet cakes. In the eyes of Renren CEO Chen, the battle came faster and larger than imagined. "The battle may take three years, but the outcome is decided in the first year or even six months!" Chen said.

Internet mobile phone enclosure movement suddenly broke out

A stone stirred thousands of layers of waves, the internet big guys will be many stones thrown into the mobile phone this river.

Before the campaign really started, internet companies had been marketing this lesson for traditional handset makers. May 14, 360 of Zhou and millet technology Li Vanchang almost at the same time to convene some media, one is a high-profile announced into the mobile phone field, one is for the next day to launch 1499 yuan of the youth version of Millet preheating, coincidentally, 360 mobile phone's estimated price is also 1499 yuan. And from May 16 onwards, Zhou Weibo let the Internet mobile phone topic is no longer calm, first bright Ming identity does not and Tencent Bucket, and then become the main character of the millet mouth.

May 15 10 o'clock in the morning, the young millet version of the mobile phone officially on sale, Baidu immediately combined Changhong, Foxconn and China Unicom in Beijing Jinrongjie Intercontinental Hotel held a grand mobile phone conference, trying to their own "strong" with the advantage, and the price is only 899 yuan, The price is half as much as the 2999 yuan, which is the first company to have a mobile phone with the Baidu Cloud system, which it cooperated with Dell six months ago.

Micro-blog plus media transmission, just two days, 360 mobile phones, Baidu mobile phone has a wide range of visibility. May 16, the Grand mobile phone Bambook phones will be available, NetEase lei ding side of the pig side selling mobile phone news and newspapers.

China's mobile phone Secretary General Yao said that the Internet companies pay attention to occupy and eyeball, and once the lead is difficult to be surpassed. Zhou also candidly put internet marketing down to one of the most important features of Internet handsets. He said, "The mobile phone is not through the traditional high advertising fees can be promoted?" After millet successfully exploited the Internet marketing strategy, rival machine manufacturers are waging a war. As an internet company, we can develop new ideas for mobile phone manufacturers in marketing. ”

A mobile phone revolution or a concept hype?

What is an Internet phone? Whether it is a mobile phone or a mobile phone, is the revolution or a concept of the hype? These problems may not be important to the Internet companies that are currently testing the water mobile phone, and the key is to be able to gain a foothold in a new era.

"Research for some time, although the final decision not to ' envy ' to do mobile phones, but this year mobile internet cost investment is glutinous rice net investment several times." Chen Yi Zhou said, "because this year's fight will largely determine the victory of the mobile war." ”

The personal computer will slowly be abandoned by the times, which is the most discussed topic in the Internet business for six months. Just last Friday, Hewlett-Packard announced layoffs of 25,000 to 30,000 people because of its weakness in tablets and smartphones. "I used to not use mobile phone, contact with people I am also accustomed to e-mail, but this year, I found that the times have changed." Up to now 50% of Renren users have logged on with mobile terminals. "Chen a boat in the face of the rapid development of smartphones, in the consternation, but also have to change their own," Now I also use the mobile phone every day, because the speed of the market development is too amazing, the size of smartphones this year is expected to reach 200 million. ”

No doubt, hundreds of millions of of users are changing the way the Internet is used and consumed, a test and business opportunity for internet giants already on the top of their personal computers. This is the Internet mobile phone this round of enclosure movement deep background.

In fact, the Giants have been secretly wrestling with the mobile Internet for a year or two. "We use the money we make on our PCs to subsidize the cost of mobile Internet, and the main cost is research and development." "But if you want to get a foothold, you still have to pay a lot of money this year," Chen said. Tencent also restructured its business in Friday, setting up six parallel business groups, including the mobile internet business community.

Baidu has also stepped up its investment in mobile internet since 2009 and has been arrested by founder Robin Li, who set up a dedicated mobile internet division in 2010. However, the "2011 China Wireless Search Market Report," published by the Analysys think-tank, showed that China accounted for 34.9% of the 2011 Chinese wireless search site, and that Baidu's share of the market was not obvious compared with its desktop search for nearly 80% of the city.

Most fail without consideration of user requirements?

For internet bosses, the Battle of mobile Internet is like two startups, do not Rob is waiting to be eliminated. How to use the absolute advantage of the resources to obtain the market share of mobile internet?

Eric analysis that the Internet enterprises to carry out mobile business layout There are three ways, at present, in addition to the introduction of operating systems and intelligent terminals, that is, now see the Internet companies to do mobile phones, jammed mobile internet entrance, Internet companies are also mobile PC-side products and the introduction of different from the PC-side more adapted to mobile Internet applications, such as Tencent's micro-letter, a grand customer business, and further strengthen the mobile business, enhance the user's stickiness.

The Giants are enthusiastic, but they are also greeted with a lot of cold water. Innovation Factory founder Kai-Fu Lee's judgment is that most companies will fail, because the corporate gene and regardless of user needs will become a stumbling block.

Another industry personage simply voice question: For a time, you release the security concept mobile phone, I will publish cloud platform concept mobile phone, or with its characteristic service name to engage in embedding bundle. I ask you in the hype, research and development, the introduction of products at the same time, have not considered the applicability of the user? The company's own interests in the implementation of the product must fail. There is no shortage of cheap and handy cottage intelligence in the Chinese market. Your name or cottage.

Netizens Old solution 1972 of the joke is also intriguing: "Come and going are guests, over and over busy hype, up and down all into empty, Apple Samsung steal music!"

But in any case, the Internet is changing the production of mobile phones, marketing, sales and even profit patterns, whether it to manufacturers, consumers and even the development of the Internet really contribute? No one is sure.