Mobile Internet field small companies enclosure traditional giants forced to deal with

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Beijing Time August 8 news, according to foreign media reports, this year the global Internet pattern will be a major change. In China, people who surf the internet over their mobile phones will surpass the PC. The same is true of fast-growing Internet markets in North America, Europe, and Turkey and Indonesia.

For the current Internet leader Google, Facebook, and Yahoo and Microsoft, this is a huge change, most of their users through the PC Internet.

Some mobile industry executives liken the accelerated growth of mobile internet to the news that readers of the newspaper industry are facing. This will create the opportunity to replace the current leader with the emphasis on mobile start-ups. Instagram or "Angry Birds" quickly attracted tens of millions of of users, a growth that caught many internet companies off guard, highlighting the impact of this huge change on the internet leader.

"The current development of mobile Internet is similar to the traditional Internet in the 1999," said Dave Morin, Dave Molin of mobile social networking path. ”

Just a few weeks before the IPO, Facebook announced a 1 billion-dollar takeover of Instagram with 50 million users, and then Instagram added 30 million more users. Rovio announced that 3 months after the release, the latest version of "Angry Birds" download reached 100 million times. "Angry Birds" download has reached 1 billion times, for PC or video games, this is almost unthinkable.

After large companies have mastered or acquired the skills needed to move into the mobile world, dozens of of applications-oriented start-ups have been staking out mobile territory. Companies such as Path and Flipboard believe they offer a user experience that is superior to other social networks or magazine applications, and outperform ordinary websites in terms of speed and simplicity.

As users surf the Internet through mobile devices, the current Internet giant is forced to make a strategic transition, not just to adjust services to smaller displays of mobile phones, or to transplant existing advertising patterns into a new medium. Fearing loss of direct contact with the user, Google has successfully dabbled in the mobile software arena via the Android platform. Microsoft, Google and Amazon are all involved in the hardware sector in order to gain enviable profit margins like Apple and the ability to control the entire mobile experience of users.

Startups say that being born in the mobile world gives them an innate advantage. "There is no alternative to forcing you to use the mobile business as a second-class citizen," said Evan Doll, Flipboard co-founder Evan Doll, a mobile phone and Tablet PC news reader. The publishing industry has also undergone dramatic changes, turning from printing to numbers. ”

The internet giants still have their advantages. Despite its low rating, Facebook's mobile apps are still getting hundreds of millions of users, the biggest app in Apple's App store. Given the competition from independent applications, it is harder for internet giants to maintain penetration in the mobile world than the traditional internet.

One of the factors complicating the problem is that no one can ensure that the mobile business brings revenue commensurate with the traditional internet business. Jeff Zucker, NBC CEO, said in 2008 that traditional media access to the Internet was "foolish, Jeff Zocker," and that it also applies to the Internet giant's transition from the traditional internet to the mobile Internet.

Many in the industry pointed out that, because the development of mobile Internet is still in the early stage, the current profitability does not fully imply the future profitability. "The development of mobile Internet is now in the enclosure stage," said Tom Hulme, Ideo design director of design consulting, Tom Hulm. ”

Unfortunately for the internet giants, mobile startups are the main players in the mobile Internet arena. For example, Yahoo's photo-sharing site Flickr mobile apps are Instagram and so on for mobile-friendly applications. In less than 2 years of launch, the number of Instagram users reached tens of millions of.

Shop reviews the site Yelp faces the challenge of location-based check-in service Foursquare, which has more than 20 million users. The Instant messaging services of companies such as Yahoo, Microsoft and AOL have been squeezed out by chat apps such as WhatsApp Messenger in the Mobile world.

By acquiring or modifying existing services, the Internet giants have speeded up their response. Facebook has been reshaping its image in the mobile internet world. In addition to acquiring Instagram, Facebook co-founder Mark Zuckerberg is now considering launching all new services and new features on mobile devices in the first place, Zuckerberg. Facebook executives have repeatedly stressed that the company has become a "mobile priority" Company.

Because of the size of the user base, Facebook needs to be more than just a smartphone user, but also a way to provide access to functional mobile users. Currently, Facebook is determined to improve the user's mobile experience and make its services more suitable for mobile devices.

Dick Costolo, Twitter's CEO, said in a media interview last month that he now sees the Witter site as a "portal" for Dick Costoro users to "core" Twitter mobile apps.

Google recently acknowledged that the iphone version of Gmail apps needed to be improved when it sparrow the iphone's email client.

But questions have been raised about the adequacy of the move. "We have been working with investors to emphasize that it is not enough to change web-oriented services so that they can run on mobile devices," said Danny Rimer, a venture capital company Index Ventures partner Danny Lemo. Mobile devices are a computing platform that needs to reflect on the services and make them ' born ' to run on mobile devices. "(Sunshine)