Mobile Internet

Global Hot News Microsoft's 8.5 billion dollar takeover of Skype Microsoft could be a better life for the world's billions of people, Ballmer, its chief executive, Ballmer, said in Tuesday.　　But to buy Skype for $8.5 billion trillion, Microsoft's main improvement is the life of Skype's investors. Text, image collation/quiet (except the signature) acquisition of Skype aimed at Google and Apple under the Microsoft-Skype agreement, the former will be the latter's controlling party, the Silver Lake-led investment group to pay 8.5 billion of dollars in cash acquisitions. When the acquisition is complete, Skype operates as an independent department.　　Skype will support Microsoft's products and platforms, such as Xbox and Kinect, Windows Phone and Windows full, and will continue to support Skype clients that are not Microsoft platforms.　　Based on the previous strategic layout of Microsoft and Nokia, Nokia's maps and search services will be integrated into Bing and Microsoft Ad Center, and Microsoft's development tools can also be used to develop applications for Nokia Windows Phone handsets, and Microsoft and Nokia will also merge App Store services. As a result, industry insiders expect Microsoft to use Skype to improve Bing, using Skype to have more than 660 million users worldwide, or to launch some kind of two-way business to connect Bing and Skype;　　7, through deep integration of both Google Android and Apple iOS can not reach the advantage. Altman Vilandrie & Co, director of consultancy Sugit Jia, said Microsoft's takeover of Skype would bring changes to the industry, which would help Microsoft compete better with Apple.　　A foreign market analyst said it was undeniable that the industry's expectations of Microsoft were slipping ahead of a partnership with Nokia and a successful takeover of Skype, a veteran company that was at risk of being marginalized in the industry. Industry analysis deals are difficult for operators to favor the deal, not everyone applauded, many of the industry raised the voice of doubt. The New York Times points out that Microsoft's takeover of Skype has surprised many, not just the price, but the co-operation between the two, which is a mystery.　　More crucially, wireless carriers may not welcome the takeover. Skype allows users to bypass operators and make phone calls free or cheap via the data network, so that people are likely to be far more vulnerable to expensive voice packages, which can hurt operators ' revenues. If hardware giants and software companies decide to invest billions of of dollars in such services, Bernstein analyst Clegg Moffett Craig Moffett, there will be a big increase in risk, such asAs a result, the relationship between Microsoft and the operator will cool. "Ultimately, it's up to the operator to decide what to sell in the store. It's not clear how Microsoft persuaded operators to make Skype their friend.　　Microsoft is planning to work with Nokia to recapture lost territory, which is not a good omen. Industry analysts have sharply pointed out that the biggest winner of Microsoft's takeover of Skype was Silicon Valley's venture capital and ebay, which previously held skype30% shares. Ebay shares are now valued at $2.3 billion, according to the purchase price given by Microsoft.　　In addition to the gains from the previous sale of Skype shares, ebay has benefited more than 4 billion dollars by selling Skype shares. It's hard to make free calls. In addition to shouldering the risk of offending operators, Microsoft's acquisition of Skype has a profit problem.　　Foreign media said that Skype is not a start-up company in the industry, nor is it a large company with stable performance, it is not easy for Microsoft to buy Skype to bring steady gains. Yes, Skype has a huge user base and a famous brand. As of December 31, 2010, the number of users was 660 million. Although Skype clients are required to pay for phone calls, two Skype clients are free.　　That means the more people who register to use Skype, the more people who make free calls. The regulatory filings filed by Skype show that, although the number of registered users increased by 104% from 2008 to 2010, the average monthly pay subscribers only increased by 52%, only a mere 8.8 million.　　Most people call free calls between two clients: from 2008 to 2010, free calls rise from 65.5 billion minutes to 194.3 billion minutes, while billing calls only rise from 6.9 billion minutes to 12.8 billion minutes. Skype wants to sell ads to its user base, especially in increasingly important video fields.　　But there is also fierce competition between websites that want to sell ads, and Skype's chances of success are compromised. However, for Microsoft, the acquisition of Skype in the business still has the possibility of income generation. Skype can help Microsoft get a foothold in the nascent unified Communications System (unified-communications) market. Unified communications system can seamlessly integrate telephone, e-mail, instant messaging and various teleconferencing. Steve Cramoysan, an analyst at Gartner, a market research institute, estimates that by 2015, the global market value of hardware and software for unified communications systems could reach $18.9 billion trillion. (Li Guangji)