Mobile phones have become a very important part of people's lives.

With the popularity of China's smartphone and the development of mobile internet, mobile phone has become a very important part of people's lives, the mobile phone is not the traditional sense of communication products, but more carrying people's entertainment, consumption, business, office and other activities. In this context, China Mobile electric business industry quickly grow up, the user's mobile shopping habits are gradually formed. Based on this, in this paper, ICTR will analyze the development of China Mobile electric business from many angles.

Mobile shopping is becoming a climate

According to ICTR's online research data, in the past six months, 59% of the respondents used mobile phone shopping, 20% of the respondents used a tablet computer shopping, visible, there are at least 60% of the respondents have been mobile shopping experience, Chinese netizens mobile shopping habits have gradually developed.

The rise of mobile shopping is bound to affect the PC side (Desktop + notebook) shopping. According to ICTR online survey data, 7% of respondents said they already have more than 80% of the goods moved from the PC to the mobile end to buy, which shows that some users have become heavy users of mobile shopping, and 15% of the respondents said that 50% of its products have been transferred from the PC to the mobile end of the purchase In addition, 35% of the respondents, about 30% of the purchase of goods began to shift to the mobile end.

This shows that nearly half of the users have already moved from the PC to the mobile end of the purchase behavior. ICTR that with the advent of the 4G era and the continuous improvement of the mobile shopping user experience, mobile end shopping on the PC side shopping, and even the traditional shopping behavior will have a great impact, this impact not only on the PC side, the traditional shopping market rob, there may be two of market development play a role in pulling, Bring new customers and market space. Therefore, in this trend, electric business enterprises and traditional enterprises need to seize this opportunity, layout mobile end business, and constantly optimize the mobile end of the shopping experience, in order to occupy a place in the future development.

Mobile Shopping Portal Diversification

At present, mobile shopping has a certain impact on PC-side shopping, and the entrance of mobile shopping is also changing quietly. In addition to the traditional site search, universal search (such as Baidu) and other means, two-dimensional code, mobile social products have become users to choose the way to move shopping.

According to ICTR's online survey data, the current mobile shopping portal is divided into three major categories. The first category, similar to PC-side shopping, is that search (both in-site search and universal search) is still the primary way for users to look for goods when they move shopping. On the other hand, home page recommended and classified browsing, discounts and rebate categories of Web site search is also more commonly used by users; the second type, two-dimensional code as a connected mobile shopping line under the important application, currently accounts for only 13.2% of the respondents. ICTR analysis that the security of two-dimensional code is still the core factor to be considered when users use, if the future of the regulation of two-dimensional code to increase, reduce its use of security risks, two-dimensional code in the development of mobile shopping will also play a more important role; the third category, mobile social. In mobile social products, according to ICTR's online research data, "share shopping" products become the highest proportion of users to choose the project, and at this stage, micro-credit, microblogging as a mobile shopping portal role is not obvious.

ICTR that while mobile social networking has not shown much of an advantage in mobile shopping portals, mobile social mobility has a lot of room to boost the conversion rate of mobile shopping, given that mobile social products have become an important gateway to mobile Internet. Take the micro-letter "Enterprise public Service number" as an example, after the micro-letter to the certified enterprise opened the micro-letter payment, "Enterprise public service number" will become a traditional enterprise micro-credit marketing a good form, after the micro-letter payment, can better transform marketing into real sales. Although the user's use of the current level is still low, but in the future this part of the business still has a lot of room for development.

Mobile Finance

In the mobile business sector, in addition to mobile shopping, mobile finance is also growing rapidly. June 13, 2013, after Alipay launched the balance treasure, the balance treasure of the user size and fund size, have achieved a rapid breakthrough. According to the @smartclick monitoring data show that the balance treasure launched, Alipay's page traffic has a significant increase. According to ICTR's online research data, 40% of users have purchased financial products on the mobile side, and 41% of users are mainly looking at the benefits by moving the end. ICTR analysis that the future in the national policy favorable circumstances, internet finance and mobile finance will continue to maintain a vigorous development trend.

In short, mobile operators are growing fast, but at the same time we need to be aware that, compared with the PC-side shopping, as well as the traditional market, the development of mobile power is still in the initial stage, far from the outbreak stage. Therefore, this requires the operators of mobile electric power, still need to rashness, grasp the trend of industry development, to explore a truly suitable for their own development model, so as to further promote the development of the industry.