Mobile Social lubricant? New version of the "Who is Undercover" group Interactive game

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Mobile socializing is becoming more and more colorful. Micro-letters and the Stranger has launched its own social gaming platform, the combination of games and social, greatly enhance the mobility of mobile social activity.

From the previous micro-letter and the introduction of mobile games, more is to give the game social, improve the game's play, and then bring benefits, micro-letter game broken billion income is very good to explain the game is the best way to income social products one. However, the game has another very important function, is to enhance the mobile IM product activity, the player's score is only one, the game also has the role of social relations.

When a freshman enters or recruits a new employee, the school or business will often bring together a group of new people, which is called "Breaking ice" by interacting with each other in a way that brings them closer to each other. Interactive game is a group of strangers familiar with each other effective way, placed in the MO, this kind of "ice-breaking" game to enhance group activity is of great value.

Mo in the latest version of the introduction of group games is also the purpose of this, through social games to promote the promotion of group activity, and thus drive the overall level of activity. The first group game of the stranger to choose everyone familiar with "who is undercover", this is "Happy Camp" Ace Game Link, so, for 80, the new term, the game has long been unfamiliar, and the main user group of Mo Mo is this kind of 80, the students.

"Who is undercover" such interactive games with the previous micro-letter or Mo introduced mobile games are very different, previously, the simple understanding of the game is to give the social properties of stand-alone games, the use of peer psychology to enhance the game activity, the purpose is to bring economic benefits through the game, which is said to "give the game of social", and " Who is undercover "role is to promote social activity, compared to the" social gaming ", the characteristics of this multiplayer interactive game is simple, fun, while allowing everyone to fully participate in it, the stranger to the social life of the MO can play a very important" lubrication "role.

The rules of the game are simple, judging by the beta demo. In the street group chat, the user launched the game as a judge, other users can register to participate in the game, at least four people participate. The judge may randomly select or customize similar words, the player turns to describe, each round has the undercover and other people's words different, after many rounds of voting, according to the number of surviving undercover and the number of civilians to determine the outcome. Read "Fast book" seconds understand, do not explain.

In fact, as early as the introduction of this game, there are many social platforms to provide similar game features Plug-ins. However, although the game has a strong participation, but also depends on whether the game players have a social mentality, before the similar game is more because of the "fast" effect, the game players are directed to the game itself, there is no social need for each other. And the group itself is the social needs of the gathering, the game is just contact with each other, the focus of the group game is not the game itself, but the stranger to each other from unfamiliar to the process of familiarity, through the intersection of the game to find the opportunity and common topic, this should be the group launched this game is the essence of the goal.

The group of the MO is geographically characteristic, joining groups is often near a certain location, which is very helpful to the development of friends from the line to the offline; In addition, the group of the MO is almost all interest-oriented, such as people who like swimming, love to travel, it is also conducive to meet like-minded friends.

From the characteristics of the group, MO is very suitable for the introduction of strong interactive game, and this kind of game can also be in the group of users to play under the line party. Therefore, to some extent, the game itself with a certain O2O color, MO in the group launched such a game has a certain potential for development.

From the perspective of the MO, also need to introduce a variety of means to increase the group's active degree, so that MO users can find more participation in the group and fun. Chat is only one of the features of the group, users can also share the dynamics in the group space, and so on, now add this interactive game, can further improve the function of the group, activating more groups of users.

In addition, the version of this update not only increased the "who is undercover" game, but also in the group to increase the level of users, active users can get a higher level, and group owners can customize the rank name, similar to the recent QQ group functions.

According to the previous data released by Mo Mo, the number of users has exceeded 100 million, the monthly active users more than 40 million, the group also more than 2 million, daily average group message 150 million. can promote group active degree, the second spring of Mo Mo, group active degree, have become the important subject of Mo mo.

Wen/Wang Liyang

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