Move the application to the end

Absrtact: 2012 will be an important year for Shanghai Mobile internet industry. At the same time, the Shanghai municipal government has launched the "Shanghai Mobile Internet Industry development 20,122,015 years Plan of Action" (hereinafter referred to as the three action plan). Three-year plan of action will be in the industry ring

2012 will be an important year for the Shanghai Mobile Internet industry. The Shanghai municipal Government has also launched the 2012-2015 Action Plan for the development of mobile internet industry in Shanghai (hereinafter referred to as the three-year Plan of action). The three-year plan of action will vigorously promote the development of Shanghai Mobile Internet industry in the areas of industrial environment, financial support, industrial agglomeration, investment and financing, intellectual foundation and safety and security.

It is reported that the target of the three-year action plan is by 2015, Shanghai Mobile Internet industry operating income breakthrough 80 billion yuan, the practitioners reached 60,000 people.

Focus on the whole industry chain competition

With the popularity of smartphones, mobile Internet as an important extension of the Internet, it is unstoppable to people come. The tentacles of mobile internet have spread all over the world. Micro-blog, chat micro-mail, watch video, with mobile phone payment, all kinds of mobile phone application software for this side of the small screen to give more role.

Shanghai Municipal Commission software and Information Services Department Zhu Zongyao told the business newspaper reporter, as of the end of last year, Shanghai mobile Internet output value is about 13 billion, mobile internet users more than 19 million. Shanghai has a unique advantage in developing mobile interconnection industry. ”

Mobile Internet as an extension of the Internet, there are many applications from the Internet to mobile Internet. Shanghai has a good internet base, with good soil, attracting many enterprises rooted in this. For example, in the field of online games, Shanghai continues to maintain its first leading position in the country. In the network audio-visual aspect, PPS, pplive and so on excellent video website all settled in Shanghai. In terms of payment, Shanghai also took the top place, with 47 companies in Shanghai getting 51 third-party payment licences. In the terminal industry, ZTE, Huawei and other brands of terminal solutions are born in Shanghai, forming two in Shanghai, the middle of the outside smile curve pattern.

"The development of mobile Internet industry in Shanghai to focus on the whole industry chain of competition, Apple is an excellent case, from the terminal, software, ancillary facilities, it involves the whole industry chain." Our goal is to gather a group of leading demonstration enterprises with strong influence in Shanghai, cultivate a group of growth-oriented enterprises with innovative vigor, build a group of mobile internet industry and innovation base, support a group of mobile Internet Public service platform. To the end of ' Twelve-Five ', the development level of Shanghai Mobile Internet industry has reached the leading position in China, which has strong international competitiveness and become the domestic mobile internet industry and innovation Highland. By 2015, Shanghai Mobile Internet industry operating income will exceed 80 billion yuan, the practitioners reach 60,000 people. According to Zhu Zongyao.

Foster the "Hot Land" of mobile internet

It is reported that Xuhui is the key area for the development of mobile interconnection industry in Shanghai. In the mobile internet industry chain, Xuhui District has many well-known enterprises and market, technology, service advantages, mobile internet industry chain of the outstanding enterprises are clustered in Xuhui, and has a natural link upstream and downstream. 2011, under the government impetus, the PW, the sea long software, the Qiming software, the Wanda information and so on more than 10 settled Xuhui mobile Internet backbone Enterprise to set up the mobile Internet Industry Alliance to establish formally. Alliance leader--Qiming Software Zinger told reporters: "Enterprises in the selection of suppliers and service providers, may be due to information impassability, resulting in ' the masses to find him thousands of degrees '." After the alliance is established, it can help the understanding and cooperation among the enterprises in the Alliance. To remit the world as an example, last year, remit the world's annual output value of about 300 million, this year to pay the world's output will reach 1 billion, some of the alliance to provide mobile solutions and platform services for the world to adopt or set aside a pay channel, which is the advantages of clustering. ”

Xuhui, deputy director of the Information Technology Commission Puyong, said that the district government in financial support, project support at the same time, put forward the "cluster" development ideas. The pace of construction of the main garden of the Xuhui 680 hectares is accelerating, through with the instrument electricity, aerospace, Putian and other large groups of cooperation, to the park "cage" and enterprise two times to promote the industrial structure optimization upgrade, so that the development zone has finally become mobile internet industry cluster of Shanghai "Silicon Valley". Xuhui has made it clear that the mobile internet industry is the leader of the information technology industry's "two startups". To the end of "Twelve-Five", Xuhui District Mobile internet Industry Annual sales strive to break 60 billion yuan, the number of enterprises up to 800, of which 300 High-tech enterprises, science and technology-oriented small and medium-sized Enterprises 600, new intellectual property rights 4000.

Move the application to the end

Last week, a mobile internet conference, which brought together 400 professionals, was held in Shanghai, which has been successfully held for four sessions. In addition to the 3-year Plan of Action, the Conference has its own format. The slogan of the 2012 mobile Internet Conference is: mobile Internet conference in the form of mobile Internet.

What is the use of mobile Internet in the form of a mobile Internet conference? Conference organizer Vice president and secretary general of the Shanghai Information Service Industry Association, Maharic, told the newspaper Reporter: "The mobile internet in the form of a mobile Internet conference, is a bold exploration." We through the cooperation with Tencent Micro-letter platform to achieve online registration, online verification, online push notification and conference data collection, all in the form of mobile internet to show, truly paperless. ”

By using the micro-letter "sweep" function on the two-dimensional code provided by the "micro-mail" smartphone, participants can easily complete the registration step of the "Information Services Shanghai Forum" micro-trust member and open the "gate" for participating in the forum activities.

After successful registration, the system automatically informs the enrollment method and format to enroll in the meeting. After the member submits the information, the system backstage will pass the examination after the approval to send the registration successful confirmation information, thus completes the registration. Meeting information, conference announcements will be through the micro-trust platform for push. ”

Forum daily newspaper reporter at the scene to see, participants through the mobile application of the way to complete the on-site check-in: Scan the field two-dimensional code or directly open the micro-letter membership card, click on the conference check-in options, access to sign verification code. To this end, China Telecom will also be the cable laying in the venue, when all participants will have a username and password, realize that the real bandwidth of more than 3G broadband. At the same time, the Sky Wing video will be broadcast live mobile Internet conference.

"believe that both offline and online, participants can fully enjoy the convenience of mobile internet and happiness." Ma Hai To the commercial newspaper reporter said.

Mobile Internet Conference also launched the day of "Xuhui-Unicom" Cup app mobile application contest. In the next three years, the General Assembly will carry out more follow-up work to provide young entrepreneurs with more creative ability to display their own style platform.

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Four Highlights

The so-called "four focus", that is, focus on technological innovation, break through key core technology, focus on mode innovation, cultivate new industry mode, focus on industry synergy, promote chip, terminal, transmission, software, platform, application linkage development, focus on environmental construction, optimize industrial environment development, build domestic first-class, Internationally renowned mobile internet industry brand.

Industry background

Information Service industry is one of the 9 key areas in Shanghai high-tech industrialization. Vigorously developing information service industry is the main hand of Shanghai's industrial structure upgrading and economic transition development, and it is also an important support for the construction of four Shanghai centers.

In recent years, the Shanghai Information Service industry has maintained steady and rapid development. According to statistics, although the adverse impact of the global financial crisis, Shanghai Software and information services industry during the "Eleven-Five" period still achieved an average annual growth of more than 20%, 2010 reached 253.202 billion yuan, is 2.5 times times 2006. 2011 to achieve operating income of 307.524 billion yuan, an increase of 21.5%. The company's scale and competitiveness have been rapidly upgraded, with 43 information services companies listed at home and abroad capital markets such as Nasdaq, Hong Kong, Shenzhen and Shanghai. Shanghai has become the most powerful new industry in domestic information service, the richest industry resources and the most advantageous industrial environment.