Multi-League Zhang He: Mobile Internet fragmented media form promotes resource integration acceleration

Donews November 7 News (reporter An Hong) "http://www.aliyun.com/zixun/aggregation/8634.html" > Mobile internet advertising will become the next Chi market ", Zhang He, president of the alliance, said in an interview recently that the mobile Internet provides a decentralized and fragmented media format, which also makes the integration of resources more important.

Zhang He says mobile advertising platforms need to tap the commercial value of traffic for advertisers to serve. He believes that the mobile Internet provides a decentralized and fragmented media format, which also makes the integration of resources more important. In role-playing, the alliance hopes to play a role as a bridge.

In fact, the vast majority of the media do not have the quality of advertising sales capacity. Zhang He that advertisers are still advertising with their eyes closed, but the effect is unpredictable, and in the mobile internet era, technology-driven programmatic purchase will become a trend, "like tick-tock taxi, the past is everyone on the street bump, now is programmed, the demand issued to, bidding and other ways to bring this requirement, and then the two sides to deal successfully." The future advertising platform in the technology will also take this direction, so as to the Internet's core value to maximize the play. ”

At present, the original advertisement in the field of industry has aroused more and more attention, advertisers also realize that in the intangible for consumers to deliver information brought about by the advertising effect is better than the traditional hard wide launch. However, with the development of morphology, the issue of primary advertising standardization will become one of the problems to be solved urgently. In this respect, Zhang He pointed out that the future DSP and industry trend is to standardize, only standardization can reduce costs. Now the most successful mode of native advertising is through the information flow mode for advertising delivery.

In Zhang He's view, the mobile internet has just entered the stage of layout, its life decisions for people, consumer impact will eventually become all the time, potential business opportunities are huge. "In the field of mobile marketing, the future of competition may focus on the competition with the Giants, but on the accumulation of resources, the AU has a good foundation," Zhang He said, the AU in the next few years will continue to maintain its independent development. Finish）