My opinion on how to make better use of blog marketing by Enterprises

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Since the birth of the blog, marketers have been digging its marketing potential. However, today, how to carry out blog marketing? For many small and medium-sized enterprises, there are still a lot of problems! I personally think: Enterprise Building Blog, is to carry out blog marketing rather than blog sales.

Many enterprises, full with a blog, you can bring their own ideas of customer volume, confidence to set up a blog, but after a period of practice, found that there are not a few people to visit, there is no customer consultation, slowly feel that blog marketing is useless, had to give up. In fact, it's fundamentally wrong about the location of the blog, on the Internet, in addition to celebrity blog, content is the important factor that netizens pay attention to blog, valuable information, attractive content is an important factor of success of a blog, a business blog that only introduces commodity information, is no one will be interested to visit, So the function of the sale only need the website to undertake can.

How should the enterprise develop blog marketing? That is to re-examine themselves, what kind of blog to be more suitable for corporate characteristics? For example: As a technology-oriented enterprise, Google for its own services, dedicated to establish a blog, to specialize in the release of relevant technical advisory information, to provide users with first-hand authoritative information, This is to a certain extent closely linked with the user's relationship, but also enhance their image. The enterprise's characteristic image is highlighted, the more tightly aggregation target customer base, is an enterprise blog success important factor.

Of course, in the process of building a blog, the enterprise should have two points to prepare: 1, to have content providers, according to the characteristics of enterprises, do blog content, these providers can be the company's boss, can also be technical staff, can also be ordinary employees, in short, to have mind attention, in order to provide high-quality content; 2, To have long-term perseverance, corporate blog is a long-term process, it is the role of the enterprise is a long-term imperceptible, if by the impact of the utilitarian to build words, it is better not to do. This article comes from the weight loss net http://www.zhengdian.tv reprint please specify.