My view on SEO seo for Beginners

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Search engine optimization of the two participants are search engines and sites, more specifically should be the search engine search results rankings and site keywords relationship.

SEO is not cheating, but to meet the search engine, through technical methods to make the site keyword in the search engine row name results by the front, the following said personal SEO summary, the omission of the place please correct me.

Site to get a good ranking, from a relatively large, relatively pan is the internal and external factors-the internal factor of the site, the site outside factors.

I. internal factors of the website (SEO internal cause)

1, the choice of keywords and tags (title, keywords, discrioption) design

Keyword choice and site type is closely related, such as Enterprise station, providing services, selling products are general business station business model, providing services, such as SEO services company, of course, SEO service provider is the Search engine optimization keyword rankings. Most of the customers are in general small and medium-sized enterprises, "SEO services" This keyword is quite valuable one, combined with the current popularity of SEO low, you can consider some of the extension of the word seo long tail keywords, such as: "What is seo", "SEO-oriented website design", and so on, in addition to the regional , such as: "Beijing seo", "Shanghai Seo", "xiamen seo" and so on. The choice of the enterprise key word that sells the product mainly is the most important, the day before yesterday there is a friend to do air purifier and I chat discussion, his site is the main keyword is air purifier, purifier, car air purifier, and these three words at present in Baidu, Google (Google) ranked in the home page (excluding promotion). And when it comes to earnings is very distressed, because although these words ranked good but not many consulting clients, for such keywords recommended product name as keyword optimization, looking for gold IP. Of course, some keywords are not, such as: plastic pallet;

2, website structure, content

Site structure and content is the key to SEO, the structure should cater to the search engine spider crawling habits, from the top left to the right below, from left to right, from top to bottom this is spider crawling habits, so in these places the keyword is advantageous. The site structure is relatively poor is the home page Flash open screen, picture navigation, whole station pictures, pictures can not be caught by spiders. See the whole site is cut by the picture, such as: http://www.lika-sh.com this station, do keywords: plastic pallet. As for content, site content for Wang, here to everyone's tip is: the best site content original.

3, keyword density and frequency, layout, and keyword modification optimization

Keyword density (Keyword density) and keyword frequency (Keyword Frequency) are described in the same concept, used to measure the total number of keywords on the Web page and the proportion of other text, generally expressed as a percentage. Relative to the total number of words in the page, the higher the frequency of keyword occurrence, then the greater the density of keywords. For example, if a Web page has 100 words, and the keyword appears 5 times, it can be said that the keyword density is 5%, the keyword density is generally recommended control in 2%~8%. Keyword layout refers to the distribution of keywords in the Web page, reasonable distribution, to avoid accumulation. The modifier optimization of the keyword refers to the use of <H1>, <B>, <strong> and other marks. In addition, in the presence of links where the title attribute to the keyword, the image of the alt attribute appears keywords.

4. Details

Second, the external factors of the website (SEO external cause)

SEO external factors are most important outside the chain (external link) factors, Google's PR technology is to build on the basis of the outside chain. External chain indicators are quantity and quality, quality is greater than quantity, good quality outside the chain is the most important SEO external factors, some friends talk about the new station half a month, one months has not been included, in fact, with the chain has a great relationship. And a lot of junk outside the chain may not be good, sometimes counterproductive, a large number of external links with garbage may be from mass (forum Mass, blog mass, message this mass, etc.), and a large number of junk outside the chain may be a site by K of the potential important factors, it is recommended that the chain optimization on the quality, appropriate in the demand.

    In fact, SEO is very simple, can not overcome is human nature. Details determine success or failure, more patience, more than one point insist, you are the best!