Network advertisement will become WEB2.0 main marketing mode

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web2.0--is synonymous with a new generation of Internet-the hottest topic in the global Internet industry. In October this year, two separate meetings on both sides of the Pacific made WEB2.0 the focus of global Internet developers, capital operators and media.

On October 17, the fourth annual International WEB2.0 Summit was held in San Francisco, the media tycoon Rupert Murdoch (Rupert), Microsoft CEO Ballmer (Ballmer), and EBay CEO Whitman ( Megwhitman) and other heavy figures appear.

8 days later, the 2007 WEB2.0 and Internet Investment Meeting held in Beijing, also gathered the leading figures in the field, including Eric Consulting Group President Yang Weiqing, Baidu Business operations Vice President Haoyu, myspace China President Rochuan, Google (Google) China strategy officer Guo to disease, Youku's president and CEO Koo a large number of Chinese internet elites.

Network advertisement will become the main marketing model of WEB2.0

Yang Weiqing of the group said that today's WEB2.0 is vastly different from the previous two years. With blog, community, podcasts, search, games, video sharing, mobile phones, E-commerce, TAG, RSS, SNS and other classified information services, WEB2.0 has become an important development strategy for many network companies.

On the profit model, Internet advertising will remain the main pillar. The user participation degree and the enhancement of the user experience sense not only make many WEB2.0 websites enjoy the high man gas, but also greatly enhance the stickiness of the users, which is an important reason to attract advertisers to advertise on the WEB2.0 website. At the same time, the application of new technology makes the form of network advertising more diverse and more interactive. By contrast, video sites are more advantageous than WEB2.0 's pioneer blog sites, and the profit model is clearer.

"A peer-to-peer enterprise like PPLive, the current revenue has been over the Tens scale. Video-class sharing sites are now starting to attract advertising, and small gains to the revenue phase. In the entire cost system, revenue is growing, the Internet advertising market is still very large, "Yang Weiqing said.

On the other hand, the entry barrier of video website is improving, now has formed the first group and second group such different camp. Some of the first group's video sites already have a fixed user base to start inserting ads into the video. China's online video advertising market will reach 410 million this year, more than 2.6 billion by 2010.

With the further development of WEB2.0, the profit model will be more diversified. At the same time, the Internet and traditional business cooperation will be more frequent. Some new trends will follow. For example, before the traditional enterprise mergers and acquisitions of the Internet, now there has been the Internet to integrate the phenomenon of traditional enterprises. In the next few years, especially in the Internet users widely used in the service system, basically will form a few big competition scenes, small companies to have a breakthrough, you need to provide special services in the area of detail.