Network Competitor analysis (Basic article)

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In this large network competition environment, the keen sense of smell is your sword, analysis is your strategy-bor English Training school webmaster.

A hunter must have a sword and a resourceful strategy for its prey to be at your fingertips. The same is true of a successful seoer, industry competition is more and more fierce, now the market has changed from the traditional market into the network market, this cake who first do, who first to do fine, then you can get the cake, I am the same as the Bor training webmaster, today and you talk about how to analyze your competitors.

It can be said that in the education and training industry this seasonal violence market, for example, the annual summer vacation, winter vacation, the college entrance examination and so on are the high season of the education and training industry, the relative should be in the network enrollment of the school is a lot of, so do not know to do competitor analysis that is the money stone sank in the network of the Sea. What do you want to do? I have a little experience here.

Competitor determined

How to see the strength of competitors, it depends on the number of popular words in the ranking of the opponents is stable, take my industry, in search of "English training" this keyword when the following pictures appear:

Here we can see in addition to Baidu paid ads, in the Baidu Snapshot has occupied the previous several like EF, New Oriental, etc., can be said to be the biggest competitor of language training industry. So the first step is to know your competitor in this language training market and then analyze his network data.

Analysis of competitor traffic trends

Analysis of the trend of a lot of tools, such as Chinaz Alexa ranking monitoring, you can well analyze the trend of competitors, we take the EF school data to look at the following figure;

Here we have a clear look at the EF daily access to IP and PV, from the data to see that the EF School is brand awareness in the network market is very high, in other words, English training industry for the big competitors.

View the back chain for analysis.

When we know the competitor and its website traffic data, we can through Webmaster tools, query the competitor's back chain, webmaster Tools is a relatively good tool, we have to use up. After you have opened webmaster tools and entered your competitor's website, you can get the following figure:

Webmaster Tools complete to show us the competitor's search engine included, back chain, Baidu traffic and so on. Then we can click on the reverse chain, so that we can know what the competitor on the platform to do the reverse link, to bring them some benefit. Then we can for the above analysis of competitors to plan our site should be how to promote, with its strengths do not have shortcomings. The advantage of an adversary is also a seoer of insight.

Hope that there will be a lot of webmaster together to discuss the knowledge of competitor data analysis (article from Bor Foreign language training School Webmaster www.powerltc.com reproduced please specify)