Network giant test water, smart hardware entrepreneurial new opportunity?

As major internet giants have joined the crowd, smart hardware has become a popular project. In the recent Jingdong "whip" down the first 12 projects, we can see that the smart hardware project accounted for more than half of the scale, platform and channel advantages of the involvement of the electric business, to the public in the field of entrepreneurs to bring more than just the money, but more importantly, each of the users involved in the public behind the resources.

Internet giants try to raise water

In many internet giants, Jingdong is not the first "test water" of the company. Before this, Baidu, Alibaba also already announced the on-line public raise platform. March 26, Alibaba Digital Entertainment Group released the "Entertainment Treasure", although Alibaba people do not "entertainment treasure" positioning in the public, but "entertainment treasure" mode is in fact the public chip. April 28, Baidu Choupai Online, the first to push the film model of the public, its goal is called to build the largest Internet platform in China. And some small start-up companies will look at this field, this year, the angel sinks, everyone cast, chasing dream nets, everyone cast, such as a group of public-funded platforms are also on line.

Interestingly, Beijing East this time is to put the platform in its financial sector launched. Prior to this, Beijing-east finance was mainly composed of four business sectors, namely, online Banking, supply chain finance, consumer finance and platform business, the public financing business has become the fifth largest business sector of Beijing-East Finance. This once again revealed the Beijing-East high level for the Internet financial sector to carry out a comprehensive layout of the idea, because in the open before the Beijing-East planning, has long been the Internet financial business as the new growth point of Beijing-east. This shows that Jingdong "Whip" is not simply to whip and push, behind the Beijing-East development of the Internet financial map of the business logic.

At the same time, with the state of the Internet to tighten the supervision of various financial products, looking for the next development area to become the consensus of the Internet giants, investment risk is relatively low, do it with its own platform and user advantage of the public to become a common area to join. Moreover, the market itself has huge market space, the World Bank report has predicted that by 2025, the global market share of about 110 billion U.S. dollars, of which 50 billion of dollars will be in the Chinese market.

Innovation of hardware industry model

Public financing, that is, crowdfunding, refers to the issuance of fund-raising projects through the Internet and to the general public to raise funds of the emerging funding model. The rise of this model has broken the traditional financing model, its low threshold, focus on innovation, the source of financing is no longer limited to rigorously investment and other institutions, which for more creative but not hard to support people to provide the possibility of achieving the dream. In the United States, its most classic case to the number of Pebble smart watch in the Kickstarter to raise more than 10 million of dollars, and achieved great success. This case has not only accomplished Kickstarter, the world's most well-known platform, but also promoted the development of intelligent hardware industry in the United States.

In Jingdong "Whip" down the first line of 12 projects, we can see that the intelligent hardware project accounted for more than half of this is actually a lot of common platform, hardware start-ups and the public seems to have a natural fit. Through the public-funded platform to release creative projects and raise funds, can better circumvent the entrepreneurial team heavy Technology Light market short board, but also can effectively solve small team hardware start-up funds, investment risk, product experience feedback, brand communication and user training issues. For example, on the Beijing-east platform "whip", there is a so-called the world's first revolutionary Intelligent Air Purifier project, the project launched on June 27, was originally planned to raise 30000 yuan, now the July 31 deadline is nearly half a month, has raised 213370 yuan, Reached the original 711%, quickly let the entrepreneurial team have the possibility of achieving creativity.

It can be said that the public chip is with its low threshold, flexibility to change the hardware industry production and sales model. In the traditional mode, whether a product is launched, depending on the early user research, once the product into the market after no one, the retailer will return products, manufacturers will pay a huge price. In the public-chip model, the cost of upfront investment will not be too high, if we are enthusiastic, then you can rest assured research and development, if the fund-raising is not smooth, you can avoid the wrong input, the way the purchase time before the user, greatly reducing the risk of investment.

At present, the domestic has been a number of focused on the intelligent hardware of the public platform, such as the official announcement time announced from the stock of the overall transformation into an intelligent hardware starting platform.

The electric dealer has its advantage to enter the public

The research center of the Qing branch of the joint public network recently launched the first domestic industry monthly report show, in May this year, the domestic public financing model of the actual occurrence of 402 investment projects, involving an investment amount of 20.52 million yuan, the average investment amount of 51,000 yuan, the project is mainly concentrated in intelligent hardware products, original design category, music category projects. Such data clearly do not show that the industry's potential is fully tapped.

Although the public-chip model with its flexibility, the low threshold has brought new opportunities for the creative industry, but also because of this, the development of the public has also produced some drawbacks, such as the success of fund-raising, in the face of mass production will be a lack of experience and so on, so that the product delayed listing, even on the Kickstarter platform will have about 75 % successful fundraising hardware items are not released on time. In order to avoid this situation, many Chinese intelligent hardware entrepreneurs have to make the relevant products in order to pass the platform audit online, so almost the majority of the public-funded projects are the first to have the product again, was affixed to the industry "buy", "pre-sale" label. The public from the fund-raising platform into product group buy platform, product pre-sale platform, fan access platform and product launch platform.

And such a situation, for the electric business giant is more easily become the advantage of its access to the public sector. The electric business giant itself has huge traffic, high user activity and consumption desire and ability, this allows the project of the public-funded platform to implement more quickly, even if it is said to be "buy", "pre-sale", but also to attract a large number of entrepreneurial team, but for the electric business giants, the public to save production resources, reduce inventory pressure, improve production and marketing ratio, For its increased flow, increase the user stickiness also has the promotion effect, the two can be mutually beneficial. In fact, electric business giants are doing so, Taobao has been raised with the Cat C shop has been through, Beijing-east of the public platform will be with the Beijing-East Intelligent Cloud, jd+ marketing platform close collaboration, and integration of production manufacturers, content services providers, channels, etc., so as to build a smooth channel.

In this sense, the electric business giant in the field of opportunity is still very big. Of course, China's biggest challenge is the innovation of the project, the lack of real high-tech high-quality projects, this is the public platform to face the pressure. It remains to be seen whether the power giants, by virtue of their size, platform and channel advantages, can push a batch of quality projects and products such as Pebble smart watches into the consumer's side.

(Responsible editor: Lu Guang)